Susana Silva

Susana Costa e Silva is Associate Professor (with Agregação) at Universidade Católica Portuguesa, holding positions as Master Programme Director since 2007 and visiting professor at University of Saint Joseph, Macao/China. She earned a PhD in Marketing from University College Dublin.

Research examines international marketing, retailing, digital consumer behavior, and social/cause-related marketing. Published in premier journals including Psychology & Marketing, Journal of Business Research, and International Marketing Review. Authored 11 books, 17 book chapters, and over 100 articles.

Current projects include DIP4Agri: Deep Tech Innovation Programme FOR AGRIfood (2023-2024) focusing on AI applications in agriculture, and research on omnichannel marketing strategies (2022-2024). Articles explore AI's marketing applications (2021), consumer guilt scales (2024), gamification effects (2024), and B2B perceptions (2025).

Acknowledged with Best Paper awards from EIBA (2006) and other honors for case studies and international collaborations. National representative for Portugal at EMAC and former EIBA board member. Extensive industry consultation includes omnichannel maturity evaluation for EY/CPBS.