Carlos Lourenço

Carlos Lourenço is a tenured Assistant Professor at the Department of Economics, Institute of Economics and Management (ISEG), Universidade de Lisboa, where he joined in 2017. Prior to his appointment at ISEG, Lourenço held academic positions at the University of South Carolina and Erasmus University, where he served as Academic Director of the Marketing Management MSc program for four years. He has also taught applied econometrics at ISCTE in Lisbon and summer schools at Università della Calabria and Universidade de São Paulo.

• Education:
  • BSc in Economics, Universidade Católica Portuguesa de Lisboa (2003)
  • Exchange Semester, Bocconi University (2003)
  • MPhil in Marketing, Tilburg University (2005)
  • PhD in Marketing, Tilburg University (2010)

Lourenço’s research focuses on Behavioral Economics, Behavioral Consumer Finance, and Behavioral Pricing and Retailing. His work explores consumer decision-making in financial contexts, pricing strategies, and behavioral responses to marketing tools. His recent articles examine robo-advice acceptance, market entry dynamics, and the psychological impact of music in advertising.

His research appears in top journals such as the Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Interactive Marketing. Lourenço received the Best European PhD Dissertation in Marketing EMAC McKinsey Award (2011) for his work on store price image formation. He has supervised Master’s students, including Domas Junça (2023/2024) and Ana Mafalda Neto da Silva Pinto Palmeira (2021/2022).