Asle Fagerstrom

Asle Fagerstrøm is a Professor at Kristiania University College, affiliated with the School of Economics, Innovation and Technology and the Department of Technology. He specializes in marketing, consumer psychology, and technology-driven behavioral change. His research focuses on online shopping, health-related behavior modification, retail innovation, and personal finance, often collaborating with industry partners. He leads the Behavioral Lab, applying behavioral science and design to drive practical outcomes in areas like public service usage and healthcare.

Teaching responsibilities include digital marketing, consumer psychology, and research methods at bachelor’s, master’s, and PhD levels. He has developed academic programs and supervised students across all levels. Fagerstrøm is an invited lecturer at institutions such as the University of Oslo, Cardiff Business School, and Reykjavik University, emphasizing his expertise in human-technology interaction and innovation.

His applied research bridges academia and industry, with studies published in journals like the Journal of Business Research and Psychology & Marketing. The Behavioral Lab’s work combines technology, design, and behavioral science to address real-world challenges in retail, health, and public services.