معرفی
Martin Pittner holds the role of Researcher affiliated with the Faculty of Business. His research focuses on consumer behavior, sustainability marketing, and corporate social responsibility (CSR), with a particular emphasis on social media influence and consumer psychology. Since 2009, he has contributed to over 16 peer-reviewed publications, including studies on trust in fitness influencers, sustainability-oriented target groups, and CSR measures in food retail.
Key research outputs include analyses of media usage patterns among economics students and the impact of personality traits on social reputation. He has presented at conferences such as the European Association of Work and Organizational Psychology (EAWOP) and delivered invited talks on topics like 'Shop Advocates and Word of Mouth.' His work explores strategic communication in the food industry and LOHAS (Lifestyles of Health and Sustainability) segments.
No scientific awards have been explicitly mentioned, but his contributions span academic conferences and publications. He has authored theses on topics like the LOHAS consumer segment and strategic communication for sustainability-focused markets.
