معرفی
Niklas Eriksson is a Senior Lecturer in Digital Marketing at Arcada University, where he also serves as part of the Arcada AI and Human Interaction Hub. He holds a PhD in Information Systems and focuses on technology adoption in industries, particularly retail and consumer behavior. His research spans digital marketing innovations, consumer interactions with emerging technologies, and the future of retail in the Nordic region. He has contributed to journals like the Journal of Retailing and Consumer Services and leads a Nordic research consortium on digital shoppers.
**Education**: PhD in Information Systems.
**Research Interests**: His work examines technology integration in retail environments, including mobile applications, IoT devices, and robotics in supermarkets. He explores consumer adoption patterns of online grocery services and smart technologies, with a focus on cross-cultural applications (e.g., Thailand and Finland).
**Awards**: No scientific awards explicitly mentioned.
**Advising & Grants**: No advisees or grant information listed. His research is concentrated on collaborative industry projects like smart cart pilots and digital shopper behavior studies.
**Lab/Team**: Active in the Arcada AI and Human Interaction Hub, focusing on AI-driven consumer interaction solutions.
