Jørgen Breivik

Jørgen Breivik serves as an Associate Professor and Assistant Head of Department at the School of Business Administration, UiT The Arctic University of Norway, Harstad Campus. His academic work focuses on business economics with particular emphasis on retail management, operational efficiency, and customer behavior analysis in Norwegian retail contexts.

Dr. Breivik's research interests center around efficiency and productivity from a business economics perspective, with special attention to customer behavior in retail environments. His work explores inventory turnover efficiency, retail analytics, shopping trip profitability, and the impact of operational decisions on retail performance. He employs various research methodologies including stochastic frontier analysis, observational technology, and in-store behavioral studies to understand retail dynamics. His research spans traditional retail challenges as well as contemporary issues like social distancing in grocery stores during the pandemic.

His publication record demonstrates consistent focus on the interplay between inventory management and customer efficiency in retail settings. Breivik's work frequently examines how operational decisions affect consumer behavior and profitability, with particular attention to Norwegian small and medium-sized retail enterprises. His research often involves collaboration with scholars including Nils Magne Larsen and Valdimar Sigurdsson.

At UiT, Breivik contributes significantly to business education through courses including Economics and Business Management (BED-3044H) and Profitability and Operations Analysis (BED-3098). He previously taught courses on profitability analysis, pricing strategy, and project management. He is an active member of the Strategy, Management and Leadership (SSL) research group and associated with the Auditing and Accounting (FRR) research group at the Harstad campus, where he also holds administrative responsibilities as Assistant Head of Department.