Jagmohan S. Raju

Professor Jagmohan S. Raju serves as the Joseph J. Aresty Professor of Marketing at the University of Pennsylvania's Wharton School, where he also directs the Wharton Co-Sponsorship of the Indian School of Business. An internationally renowned pricing expert, he has taught extensively across Wharton's MBA, EMBA, and Executive Education programs and previously served as Vice Dean of Executive Education for six years.

His academic credentials include a PhD in Business, MS in Operations Research, and MA in Economics from Stanford University, complemented by an MBA from the Indian Institute of Management Ahmedabad and a BTech in Electrical Engineering from the Indian Institute of Technology Delhi.

Raju's research focuses on pricing strategy, retailing dynamics, and competitive positioning, with significant contributions to understanding private labels, coupon economics, and strategic channel management. His work bridges theoretical rigor with practical applications, frequently addressing real-world challenges in product launches and market competition through game-theoretic and empirical approaches.

Recent publications reveal evolving expertise in digital-era retail challenges, particularly showrooming behavior, omnichannel competition, and the strategic implications of network neutrality. His scholarship consistently addresses the intersection of consumer psychology and corporate strategy across diverse sectors including pharmaceuticals, entertainment, and consumer goods.

• Fellow, INFORMS Society for Marketing Science (2017)
• Multiple Excellence in Teaching Awards (2012, 2011, 2009)
• Miller-Sherrerd MBA Core Course Teaching Award (2006)
• President of INFORMS Society for Marketing Science (2004)
• Marketing Professor of the Year at UCLA (1992)

As an educator, Raju directs flagship executive programs including the General Management Program and Owner/President/CEO Program, while consulting for industry leaders like Johnson & Johnson, Medtronic, and Warner Home Video on pricing architecture and new product launches. His research grants and industry projects frequently examine category management dynamics and the strategic value of customer heterogeneity.

He spearheads the Wharton-Indian School of Business partnership, fostering academic exchange and executive development initiatives that leverage his deep expertise in India's business landscape and global market dynamics.