Unnati Narang

Unnati Narang is an Assistant Professor of Business Administration and John M. Jones Fellow of Marketing at the University of Illinois Urbana-Champaign's Gies College of Business. She also holds affiliations with the Deloitte Foundation Center for Business Analytics, the University of Illinois-Personalized Nutrition Initiative, and the Informatics Department. Her research focuses on mobile marketing, consumer mobility, and digital engagement, employing methods like causal modeling and machine learning. She has published in leading journals like Journal of Marketing Research and Marketing Science.

Education: PhD in Marketing (Texas A&M University), Master of Commerce (Delhi School of Economics), Bachelor of Commerce (Shri Ram College of Commerce).

Research Interests: Mobile Marketing, Service Marketing, Retailing, AI applications in education, and consumer mobility. Methodological strengths include econometrics and deep learning.

Awards: 2023 Poets&Quants Professor of the Year, 2022 Excellence in Research Award, multiple Emerging Scholar recognitions, and the PITA Award for AI in education.

Teaching: Courses include Marketing Analytics, Business Analytics, and MOOCs with over 60K enrollments. She founded the Marketing Analytics Group (MARG) at UIUC and mentors doctoral committees.

Labs/Teams: Active in the Deloitte Analytics Center, UIUC’s Personalized Nutrition Initiative, and collaborates with global institutions like Rotman School of Management and INSEAD.