Joost Verhoeven

Dr. Joost Verhoeven is a Lecturer at Tilburg University's Tilburg School of Humanities and Digital Sciences (TSHD), Department of Communication and Cognition. His research focuses on employee communication, including ambassadorship, customer orientation, and enterprise social media. He holds a PhD in Services Marketing from the University of Twente and previously served as an Assistant Professor at the University of Amsterdam's ASCoR. Verhoeven has authored numerous publications on communication roles in organizations, brand management, and social media governance. He received the 2022 Emerald Literati Outstanding Reviewer Award. His work bridges organizational behavior, strategic communication, and employee engagement, emphasizing practical applications for businesses and academia.

Education & Career:

• PhD in Services Marketing, University of Twente
• Master's in Services Marketing, University of Twente
• Assistant Professor of Corporate Communication, University of Amsterdam (2010-2020)

Research Interests:

His primary areas include:

• Employee communication roles and their impact on organizational performance
• Employee ambassadorship and brand-building behaviors
• Social media governance and workplace communication
• Reputation management and crisis communication

Awards:

• 2022 Emerald Literati Outstanding Reviewer Award

External Roles:

Since 2024, he serves as Managing Director of Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC), overseeing academic research in commercial communication.