معرفی
Henk Roest is a Full Professor at the Tilburg School of Economics and Management, Department of Marketing, Tilburg University. His academic career spans over three decades, with roles including Department Chair (2009-2014) and Chairman of the Board of Examinations (2017-2020). He teaches courses ranging from undergraduate consumer behavior to executive management programs.
Research Interests: Roest's work centers on the psychological aspects of service product selection and business partner evaluation. His research explores customer expectation assessment, brand trust dynamics, and sustainable packaging perception. He has published in leading journals like Journal of Interactive Marketing and Journal of Services Management, with recent studies analyzing:
- How packaging materials influence brand sustainability and quality perception (2024)
- Brand trust measurement in high-involvement product categories (2023)
- Corporate engagement metrics across sectors (2017-2014)
Scientific Awards:
- Literati Outstanding Paper Award (1997)
- TiSEM Teaching Innovation Award (2017)
- Top Cited Article Award (2012)
Teaching & Advisory: Roest has mentored students across all academic levels, served as Master Thesis Coordinator for MBA and MScMM programs, and delivered in-company courses for organizations like ING and ACNielsen. His labs focus on marketing research and business strategy development.
