معرفی
Henk Roest is a Professor in Marketing at Tilburg University and affiliated with TIAS Business School. He holds a Bachelor's in Economics and Law, an MBA, and a PhD in Marketing.
His research focuses on
- Quality Management in organizational contexts
- Branding and consumer behavior
- Service quality and customer satisfaction
- Market research and management strategies
Henk has published extensively on service quality metrics and consumer decision-making, particularly in hospitality and digital marketing. His work explores how quality cues influence customer behavior and how internet experience impacts channel preferences.
Notable scientific awards include the Elsevier Top Cited Paper Award 2007-2011 for his 2007 article and the Literati Outstanding Paper Award for his 1995 research on service satisfaction.
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