معرفی
Stefania Borghini serves as an Associate Professor of Marketing Management at Bocconi University's School of Management, where she investigates critical intersections between consumer behavior and societal challenges. Her work bridges academic rigor with real-world applications in sustainable mobility, inclusive fashion practices, and data-driven cultural management.
Her research program centers on how consumers navigate physical and digital marketplaces, with particular emphasis on generational shifts in urban mobility preferences and embodied experiences in retail environments. She employs mixed-method approaches to explore sensory marketing, store attachment dynamics, and the socio-cultural dimensions of consumption, consistently addressing sustainability and inclusivity imperatives.
Analysis of her publication trajectory reveals a strategic evolution toward interdisciplinary societal impact: early work established foundational insights in marketplace ecology and consumer psychology, while recent output pivots toward Generation Z's sustainable mobility adoption and body-positive fashion marketing. This progression demonstrates increasing engagement with policy-relevant research on urban planning and industry transformation.
Her scholarly contributions have earned significant recognition:
- Three-time recipient of Bocconi University's Excellence in Research Award (2020, 2010, 2009)
- Innovation in Teaching Award from Bocconi University (2016)
- Davidson Honorable Mention for Best Article in Journal of Retailing (2011)
