- Marketing
- Consumer Behavior
- Brand Management
- +۴ مورد دیگر
Aliosha Alexandrov is a Professor of Marketing in the Department of Marketing at the College of Business, University of Wisconsin Oshkosh. He maintains an active role in institutional governance through committees including the Technology Steering Committee (2011-present), Globalization Committee (2015-2023), and COB Council (2017-2023), while advising the Marketing Club since 2013. His educational foundation includes a BS from the Technical University of Sofia, Bulgaria, and both an MS and Ph.D. from the University of Memphis (2007). Professor Alexandrov's research spans consumer behavior , brand management , and word-of-mouth dynamics , with notable investigations into brand interestingness, humor in environmental advertising, and retail adaptation to online competition. His work frequently employs contingency frameworks to examine how contextual factors like employment status or environmental uncertainty moderate marketing outcomes. Recent publications reveal a strong focus on digital transformation (QR code adoption, network analysis of WOM) and service management (CRM success, frontline employee concerns), while maintaining consistent exploration of brand-customer relationships across diverse contexts from city branding to event management curricula. As an academic contributor, he serves as a journal article reviewer for major publications and evaluates faculty development grant proposals for UW Oshkosh. His committee work demonstrates sustained engagement with technology integration, globalization initiatives, and business school strategic planning. Professor Alexandrov actively bridges theory and practice through consulting with the Business Success Center since 2015 and shaping curriculum development through his research on value co-creation in event management education.











