Anastasia Nanni

Anastasia Nanni is an Assistant Professor of Marketing at Aalto University's School of Business, Department of Marketing. Her research focuses on retail technology, consumer behavior, and service management, with notable contributions in understanding technology's impact on frontline employees, digital signage effectiveness, and music industry collaborations. She holds a Ph.D. and has published in top journals like International Journal of Production Economics and Omega. Her work bridges empirical marketing research with practical applications in service innovation and crisis management.

Key research areas include analyzing how in-store technologies influence employee dynamics and customer spending patterns, leveraging text analytics for service quality improvements, and exploring cross-genre collaborations in music. She has contributed to studies on tourism recovery post-pandemic and digital transformation in service industries.

• Email: anastasia.nanni@aalto.fi
• Affiliations: Aalto University (current role since at least 2022)

Her recent publications (2021–2025) highlight a focus on technology's dual-edged role in retail environments and its implications for both customers and service providers.