
معرفی
Myles Landers is an Assistant Professor of Marketing at the College of Business, Mississippi State University. He holds a PhD in Marketing from the University of Alabama (2013) and a BS in Marketing from Berry College (2006). His research focuses on consumer behavior, supply chain sustainability, retail services, and the intersection of technology with marketing practices. He explores topics such as service convenience, employee influence on customer intentions, and green logistics competency.
Key research interests include sustainability in professional sales, environmental orientation in supply chains, and consumer responses to emerging technologies like chatbots and augmented reality. His work also addresses ethical and behavioral aspects of marketing, including corporate social responsibility and customer-company identification.
Recent publications highlight trends in service management, nonresponse bias in behavioral research, and the implications of firm environmental values on employee outcomes. His studies often bridge theoretical frameworks with practical applications in retail and service industries.
Dr. Landers is actively involved in advancing marketing strategies that integrate ecological and social dimensions, particularly in supply chain governance and frontline employee dynamics. He contributes insights on consumer engagement challenges and innovative solutions for sustainable business practices.
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