معرفی
Nicole Ponder serves as Professor of Marketing and Associate Dean for Graduate Programs and Assessment at Mississippi State University. Her research examines consumer behavior in retail and service contexts with focus on customer experience and consumer vulnerability.
Education credentials include Ph.D. and M.A. in Marketing from University of Alabama, and B.S. in Marketing from University of South Alabama. Research investigates psychological antecedents of consumer attitudes, customer delight mechanisms, and service convenience perceptions across retail channels.
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