معرفی
Joel Collier is a Professor of Marketing and holds the Dean W.C. Flewellen, Jr. Endowed Chair in Marketing at Mississippi State University's College of Business. He specializes in marketing strategy with a focus on self-service technologies, customer delight, and service recovery. His research explores how technology and human interaction shape consumer experiences in retail and service environments.
Education:
- PhD in Marketing, University of Memphis (2006)
- MBA in Business Administration, Middle Tennessee State University (2001)
- BS in Marketing, Middle Tennessee State University (1997)
Research Interests: Dr. Collier’s work centers on understanding customer preferences for self-service systems, the impact of anthropomorphism in retail technology, and strategies to enhance customer delight through service encounters. He also investigates sustainability in business practices and the role of storytelling in product marketing.
Articles Trends: His recent work highlights trends in customer behavior toward emerging technologies like service robots, the psychological drivers of hedonic purchases, and the integration of social/environmental sustainability in marketing strategies. Earlier contributions address foundational topics in service quality, structural equation modeling, and consumer responses to self-service failures.
Advising & Grants: No student advisees or grant details are listed. His academic contributions include editorial roles for journals and reviews for special issues like the Journal of Service Research.
Labs/Teams: No specific labs or collaborative teams are mentioned, though his research often involves cross-disciplinary approaches to marketing challenges.
