معرفی
Jason Lueg is a Professor of Marketing at Mississippi State University's College of Business, Department of Marketing, Quantitative Analysis & Business Law. He holds a Ph.D. in Marketing from The University of Alabama (2001), an MBA in Accounting & Finance (1994), and a BA in Political Science from Principia College (1990). His research focuses on consumer behavior, supply chain security, retail strategies, and marketing education. He has authored over 30 peer-reviewed articles in journals like Journal of Consumer Marketing and Industrial Marketing Management. His work explores topics such as social vigilantism in retail, B2B service positioning, and teen consumer typologies. Notable contributions include frameworks for supply chain security strategy and conceptual models linking market-entry positioning to resource-based theory. Lueg also emphasizes educational innovation through interdisciplinary student projects and program assessment methodologies.
Research Interests:
- Consumer decision-making under role strain
- Online consumer search behavior
- SCS implementation in global supply chains
- Teenage consumer socialization
- Service quality communication
- Ethical consumerism
Key Contributions: His 2022 study on predatory shoppers revealed how online pricing mistakes trigger vigilante-like consumer behavior. The 2019 B2B positioning work demonstrated how websites communicate service quality through 'carrier signals.' The 2009 supply chain security framework remains influential in logistics research. His educational initiatives include pioneering in-house knowledge assessments for academic programs.
Grants & Awards: No specific grants or awards listed, though his extensive publication record reflects sustained research excellence.
Lab/Teams: Active in Mississippi State's College of Business research groups focusing on consumer behavior and supply chain management. Collaborates with industry partners through the National Center for Intermodal Transportation.
