معرفی
Milan Oreský is an Associate Professor at the Department of Marketing, Faculty of Commerce, Bratislava University of Economics and Business. He has held roles such as Deputy Head of the Department and teaches courses including Marketing in English, Financial Analysis of a Business Company, and Distribution Systems and Logistics.
- 2021: Next generations expectations in the housing quality (consumer behavior, housing economics)
- 2020: The Adoption of the Circular Economy Principles (sustainability, logistics)
- 2018: ERP Systems and Green Supply Chain (technology, environmental management)
His research focuses on marketing management, financial analysis, and green supply chain practices. He has contributed to projects like the VEGA grant Business Model Design for Circular Economy and collaborated with institutions in France, Portugal, Albania, and Montenegro. Publications include co-authored books such as Finančná a ekonomická analýza obchodného podniku (2019) and Aplikovaný marketing (2016).
Scientific contributions span B2B Marketing, Customer Equity, and International Negotiation. Teaching activities emphasize practical applications, with syllabi covering energy-efficient marketing, financial product marketing, and nonprofit marketing.
