معرفی
Professor Christine (Tini) Mathies serves as Pro Vice-Chancellor, Education at UNSW Sydney. With 18 years at UNSW Business School in roles including Senior Deputy Dean and Associate Dean, she is a recognized leader in marketing education innovation.
- Current strategic leadership roles
- Extensive academic background
- Recognized for educational transformation
Her research focuses on services marketing with emphasis on technology integration, consumer psychology, and service experience optimization. Key areas include frontline service robots, humor in service delivery, and consumer decision-making frameworks.
Recent publications demonstrate trends in service robotics, humor applications, and crowdsourcing dynamics. These works span 2014-2025 with interdisciplinary connections to psychology, technology, and business strategy.
- 2023 ASCILITE Innovation Award
- 2021 QS/Wharton Reimagine Education Award
- 2011 Australasian Marketing Journal Best Paper
Educational leadership includes co-leading UNSW's Assessment and Feedback transformation, with focus on equitable higher education pathways. Her teaching innovations emphasize student-centered approaches and curriculum modernization.
