معرفی
Jenny Lee is a Senior Lecturer at the University of New South Wales, affiliated with the Business School and the School of Marketing. Her research and teaching focus on services marketing, consumer psychology, digital marketing, and customer-centric innovations.
Education
- PhD in Marketing, Texas A&M University
- Master of Human Resource Management, University of Houston
- Bachelor of Science, Purdue University
- Bachelor of Science, Ewha Womans University
Research Interests: Dr. Lee specializes in services marketing and management, consumer psychological behavior, applied marketing sciences, and digital marketing. Her work explores emotional responses in tourism and festival contexts, humor in service environments, and the intersection of customer satisfaction with broader financial outcomes.
Publication Trends: Recent articles analyze bicultural motivations in pro bono services, humor’s impact on healthcare employees, intertemporal consumption during inflation, and customer satisfaction’s role in financial markets. Sub-fields include festival marketing, structural equation modeling, and crisis emotion management.
Scientific Awards:
- Non-professorial Research Achievement Award (2013)
- UNSW Strategic Research Awards (2011-2014)
- Best Paper Awards at Annual Paris Conference (2012), American Business Research Conference (2011), and ANZMAC (2010)
Grants and Supervision: She has secured multiple grants, including funding for analyzing customer satisfaction impacts on financial markets and social media influencer authenticity. Supervision areas include digital marketing and consumer behavior.
