Fanny Cambier

Fanny Cambier is an Assistant Professor at NEOMA Business School, specializing in marketing, particularly consumer decision-making in contexts like crowdsourcing and service robots. She holds a PhD in Economics and Management from UCLouvain (2020), with a focus on marketing. Her research explores consumer behavior in new marketing practices, including co-creation, artificial intelligence, and brand integrity. Prior to academia, she worked for over 10 years in marketing roles at Unilever, Ferrero, and Mondelez International across Benelux and Australia.

Education:

• PhD in Economics and Management, UCLouvain, Belgium (2020)
• Specialization in Marketing

Research Interests: Focus on consumer judgments and decisions in innovative marketing contexts, including crowdsourcing, co-creation, AI applications, and brand transparency. She investigates how consumers interact with emerging marketing practices like service robots and creative contests.

Academic Contributions: Her work is published in journals such as Journal of Product Innovation Management and Journal of Interactive Marketing, emphasizing crowdsourcing dynamics, brand extensions, and consumer responses to co-created products. Recent studies explore how firms with poor reputations can leverage competitive intensity to drive crowdsourcing participation.

Professional Experience: Over a decade in corporate marketing at Unilever, Ferrero, and Mondelez International, with international experience in Benelux and Australia.