معرفی
Khoa Do (Bin) is an Assistant Professor (UK Lecturer) of Marketing at Royal Holloway-University of London. His research focuses on services marketing (AI/service robots, organizational frontlines) and transformative consumer research (prosocial/sustainable behaviors). He holds a Ph.D. in Marketing from National Tsing Hua University, Taiwan, and has been a visiting scholar at Florida State University, University of Houston, and SolBridge International School of Business.
Education:
- Ph.D. in Marketing, National Tsing Hua University (2017-2023)
- MBA in Marketing, SolBridge International School of Business (2015-2017)
- Bachelor's in Economics, Foreign Trade University, Vietnam (2010-2014)
Research interests blend experimental methods (field experiments, A/B tests) with text mining and secondary data analysis. His work addresses AI ethics in service robots, consumer sustainability, and frontline service dynamics. Contributions include the 2023 Psychology of Technology Dissertation Award and 2024 SERVSIG Best Dissertation Award.
Key awards:
- 2023 Psychology of Technology Dissertation Awards Honorable Mention
- 2024 SERVSIG Best Dissertation Award
Research trends emphasize human-robot collaboration, empathetic creativity in service roles, and GM food consumption ethics. His articles appear in Journal of Service Research, Psychology & Marketing, and International Journal of Contemporary Hospitality Management.
