معرفی
Dr. Ilias Danatzis is a Senior Lecturer (Associate Professor) in Marketing Analytics at King’s Business School, King’s College London. He specializes in services marketing and management, focusing on inclusive marketplaces, toxic customer behavior management, and resilient service frontlines. His research bridges quantitative and qualitative methods, addressing issues like brand safety in digital platforms and human-AI collaboration.
Education:
- PhD in Marketing (Summa cum Laude), Freie Universität Berlin
- Master of Science in Management and Marketing, Freie Universität Berlin
- Bachelor of Science in European Business Studies and Management, Otto-Friedrich-Universität Bamberg
Research Interests: Ilias investigates designing inclusive marketplaces, mitigating toxic customer behaviors, and enhancing frontline readiness in service ecosystems. His work has been published in top journals like MIS Quarterly and Journal of Service Research, influencing industry practices in transportation, tech, and consumer services.
Recognition:
- 2023 AMA SERVSIG Best Service Article Award
- 2021 Frontline-in-Crisis Research Competition Winner
- Top 7 prolific authors in Journal of Service Research (2023)
- Tiburtius Dissertation Award (2018)
Teaching & Leadership: Leads Marketing Analytics, Service Experience Management, and Text Mining modules. Serves as PhD Lead for the Marketing Department, supporting doctoral initiatives. His teaching integrates real-world data and industry collaboration, earning King’s Education Award nominations.
Industry Collaboration: Works with leading organizations in transportation, tech, and consumer services. Engages in public outreach, e.g., a 2025 DW News article on personal data ownership.
