Jacob Frank

Professor Jacob Frank is a full-time Professor of Marketing at ESCP Business School’s Berlin campus, specializing in business-to-business (B2B) marketing and customer integration. He holds a Ph.D. from Freie Universität Berlin (1994) and a Habilitation (post-doctoral qualification) in industrial business relationships (2001). His academic career includes a visiting professorship at the University of Western Sydney (1997/98) and extensive teaching across Europe, India, the Middle East, and Southeast Asia.

• Education:
  • Bachelor’s in Business Administration from Universität des Saarlandes (1989)
  • Ph.D. in Marketing from Freie Universität Berlin (1994)
  • Habilitation in Industrial Business Relationships (2001)

Research focuses on customer integration, value-in-use theory, and transitioning from goods-dominant to service-dominant logic. Key themes include B2B negotiations, co-creation in industrial markets, and cross-cultural supplier evaluation. His work bridges academic rigor with practical business consulting.

Teaching spans undergraduate to executive education programs, emphasizing global industry relevance. His recent publications (2020–2023) explore customer success management, dynamic value-in-use in digital services, and cross-cultural brand impact.