Waldemar Pfoertsch

Dr. Waldemar Pfoertsch serves as Professor of Marketing Management and Strategic & Digital Marketing at the University of Limassol, Cyprus, within the Department of Administration. His academic leadership spans foundational research in human-centric marketing approaches with significant contributions to both theoretical frameworks and practical business applications.

Education:

• Master's degree in Economics and Business Administration from Freie Universität Berlin
• PhD in Technology Transfer from Freie Universität Berlin (1981)

Dr. Pfoertsch's research centers on human-to-human (H2H) marketing as an interdisciplinary philosophical framework addressing modern marketing challenges. His work explores how Human Digital Marketing fosters genuine empathetic business-customer relationships through regenerative practices and sustainable business models. He investigates the ethical dimensions of marketing in digital transformation, emphasizing emotional intelligence, societal impact, and long-term value creation beyond transactional interactions. His scholarship bridges academic theory with real-world applications across diverse industries and cultural contexts.

Analysis of his 2020-2025 publications reveals consistent evolution of H2H marketing theory into actionable frameworks like the 5Es Marketing-Mix. Key trends include AI-human synergy in customer engagement, global brand management strategies, sustainable consumer behavior analysis, and B2B relationship optimization. His research demonstrates increasing integration of regenerative practices with digital marketing while maintaining human-centric core principles across publications.

Scientific Awards:

• No specific awards mentioned in source materials

Dr. Pfoertsch maintains active academic collaboration evident through co-authored publications with scholars like Philip Kotler and Kejsi Sulaj, though no formal student list is provided. His work shows consistent funding through institutional support for publications and conference participation, but specific grant details aren't documented in available materials.

He leads development of H2H marketing educational resources including case studies and instructor manuals, operating within research teams focused on practical implementation of human-centric frameworks. Current projects examine AI ethics in marketing and regenerative business models for sustainable community impact.