Kai Kruthoff

Kai Kruthoff is a Lecturer at the Lucerne School of Business (Lucerne University of Applied Sciences and Arts) under the Institute of Business and Regional Economics (IBR SOM). He holds a Dr. oec. HSG from the University of St. Gallen and a Dipl.-Kfm. from Freie Universität Berlin. His professional roles include Senior CX Specialist at Bank Vontobel AG, Director at Stimmt AG, and Executive Director at Credit Suisse AG. He specializes in Digital Customer Management, Brand Experience Design, and Organizational Resilience.

• Education: PhD in Marketing Innovation Management (HSG), Dipl.-Kfm. (Berlin)
• Key Certifications: CAS in Learning & Teaching in Higher Education, Professional Banker Education

His research focuses on Customer Experience Management (CEM), Digital CRM, and Crisis Resilience. Recent work emphasizes organizational adaptability and employee-driven brand advocacy. Projects include AI-driven business model innovation and crisis management strategies for SMEs.

He has contributed to over 10 publications, including peer-reviewed articles on resilience and brand strategy. His teaching spans CAS Business Excellence programs and executive education in customer-centric leadership.