Wolfgang Rathert

Wolfgang Rathert is a Lecturer at the Lucerne School of Business (HSLU), specializing in Game Based Design, Leadership, and Digital Strategies. He leads the CAS 'Digital Customer Experience (DCX)' program and teaches modules on digital business models, gamification, and Game Based Design in education. As an entrepreneur and expert in Business Communities, he advises organizations on transitioning to 'Pull-Mode' engagement through strategic interventions.

Education: Trained economist from the University of St. Gallen (HSG) and a certified coach with 25 years of experience in transformation, leadership, and community building. He also holds teaching roles at multiple Swiss universities, including leadership coaching at HSG.

Research focuses on Gamification, Digital Marketing, and applying game design principles to business and education. His 2019 publication explores agile leadership in digitalized environments, emphasizing lessons from game designers. Engaged in executive coaching and board management for SMEs, he bridges academic and practical business challenges.

Professional activities include designing leadership programs, community management strategies, and digital customer experience solutions. His work emphasizes mobilizing stakeholders through engagement-driven approaches.