معرفی
Greg Brush is an Associate Professor in Marketing at the University of Western Australia (UWA) and Honorary Research Fellow at UWA Business School. He holds a PhD from UWA and has held academic roles at the University of Auckland (2003–2010). His research focuses on industrial marketing, cross-cultural service contexts, customer value, and sports marketing. He has also served as Visiting Professor at the Helsinki School of Business (2014–2016).
Education: BCom (Cant.), MCM (Lincoln, NZ), PhD (UWA).
Research interests include small business relationships, service performance evaluation, and supplier development strategies. Recent work explores vaccine acceptance via Qualitative Comparative Analysis (QCA) and livestream influencer marketing dynamics. His work contributes to UN Sustainable Development Goals related to quality education and industry innovation.
Awards include the UWA Student Guild Teaching Award (2017) and multiple ANZMAC recognitions for B2B marketing research. His teaching covers Marketing Research, Sales Management, and International Management. He has advised on over 20 research projects including studies on tourism service performance and cross-cultural business relationships.
Labs/Teams: Active in UWA's marketing research groups, focusing on collaborative projects with industry partners in services and B2B sectors.
