Janina Garbas

Janina Garbas is an Assistant Professor of Marketing at ESCP Business School in Paris. Her research and teaching focus on consumer behavior, marketing technology, digital business models, and consumer vulnerability. Methodologically, she uses quantitative-empirical approaches including experiments and text analysis.

Education & Career:

• PhD from University of Passau
• Postdoctoral Researcher at RWTH Aachen University

Research Interests: Consumer responses to digital technologies, influencer marketing, social media dynamics, and ethical implications of marketing practices. Her work bridges theoretical frameworks with empirical analysis, emphasizing practical relevance for businesses and policymakers.

Awards & Recognition:

• 2023 EMAC/Enginius Doctoral Dissertation Competition Runner-Up
• 2023 SERVSIG Best Dissertation Award
• 2024 SERVSIG Best Paper Award (with co-authors)

Editorial Contributions:

• Editorial Board Member - Journal of Business Research
• Ad-hoc Reviewer - Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Service Management
• Trainee-Reviewer - Journal of Consumer Research