معرفی
Professor Jan Hendrik Schumann serves as Vice President for Research at the University of Passau while holding the Chair of Marketing and Innovation since 2012. He directs the Institute of Market and Economic Research and serves as principal investigator for the DFG Research Training Group 2720 'Digital Platform Ecosystems (DPE)'. His extensive academic service includes being an Area Editor at the Journal of Service Research and a member of editorial boards for the Journal of Business Research and Psychology and Marketing.
Professor Schumann's research primarily focuses on online marketing, customer relationship management, and service pricing within digital contexts. His work examines how data-based business models blur boundaries between consumers and companies, creating new exchange relationships. A significant portion of his research investigates secondary data use—how companies sharing consumer data with third parties affects consumer behavior and what psychological processes drive these reactions. His interdisciplinary approach combines marketing, psychology, and data science to understand consumer decision-making in digital ecosystems.
His publications reveal a strong trend toward understanding consumer psychology in digital contexts, particularly examining emotional responses to data sharing, service innovations in platform ecosystems, and pricing strategies for digital services. Recent work increasingly focuses on sustainable technologies like electromobility, examining how to make these innovations user-friendly and widely adoptable.
- Finalist for Journal of Service Research Best Article Award (2010, 2019)
- Finalist for Best IJRM Paper (2016)
- Rigor and Relevance Award from Swiss Academy of Marketing Science (2017)
- Wharton Customer Analytics Initiative grant (2012)
- AMA SERVSIG Emerging Service Scholar Award (2019)
- SERVSIG Best Service Article Award (2023)
Professor Schumann has supervised numerous doctoral candidates including Janina Garbas (whose thesis on innovative technology-driven business models was a finalist for two prestigious science awards) and Sebastian Schubach (recognized in Europe-wide competition for best marketing PhD theses). His research has been supported by significant grants including the Wharton Customer Analytics Initiative and DFG-funded projects. He leads the DFG Research Training Group 2720 as a central hub for international, interdisciplinary research on digital platform ecosystems.
As director of the Institute of Market and Economic Research, Professor Schumann oversees multiple research teams working on projects including 'unIT-e2' (analyzing networked electromobility with over 12,000 charging processes), 'BDL Next' (developing bidirectional charging solutions), and the EU-funded UPSURGE project (focusing on sustainable urban development).
