Delphine Caruelle

Delphine Caruelle is an Associate Professor of Marketing at the School of Communication, Leadership and Marketing, Kristiania University of Applied Sciences. She holds a Ph.D. from BI Norwegian Business School (2019). Her research focuses on service marketing, consumer behavior, and emotional dynamics in customer experiences. Key areas include customer experience design, influencer marketing ethics, and interdisciplinary approaches to human-centered service systems.

Education:

• Ph.D. in Marketing, BI Norwegian Business School (2019)

Research Interests: Delphine explores emotional arousal in service encounters, the impact of waiting time perceptions, and the ethical implications of woke advertising. Her work bridges consumer psychology with operational service design, emphasizing measurable outcomes through biometric tools like EDA and affective computing technologies.

Awards & Recognition:

• Liam Glynn Research Scholarship Award (2018)
• Finalist - 2020 SERVSIG Best Dissertation Award

Professional Background: Before academia, Delphine worked as a Consumer Insights Specialist at Opera Software, bringing industry实践经验 to her academic research. Her recent publications emphasize triadic influencer-brand-follower dynamics and the intersection of CX/EX/HX systems.