Hannah Snyder

Hannah Snyder is an Associate Professor at the Department of Marketing, BI Norwegian School of Business. She holds a PhD from Linköping University (2016) and has held academic positions internationally, including at University of Queensland and Karlstad University. Her professional affiliations include:

• Associate Professor at BI Norwegian School of Business (2020-Present)
• Researcher at Karlstad University (2020-2022)
• Assistant Professor at BI Norwegian Business School (2016-2020)
• Lecturer at University of Queensland (2016-2017)

Her research focuses on service marketing with specialization in review methodology, service innovation, customer creativity, and co-creation. She investigates emerging areas including consumer deception in service encounters, sustainable business models, and AI's role in service ecosystems. Her work combines theoretical rigor with practical insights for service organizations.

Analyses of her recent publications (2019-2025) reveal strong emphasis on service innovation frameworks, methodological advancements in literature reviews, consumer behavior psychology, and sustainable service design. Key thematic evolutions include increased focus on AI ethics in service contexts and critical examinations of innovation sustainability.

She maintains active knowledge translation through practitioner-oriented publications and lectures addressing consumer lying behavior and business model innovation. No information about laboratory leadership, student advising, or scientific awards is available in the provided materials.