Bård Tronvoll

Professor Bård Tronvoll is a prominent academic in marketing and business administration at the University of Innlandet, serving as Director of CREDS (Center for Research on Digitalization and Sustainability). He holds a professorship at Karlstad University's CTF - Center for Service Research and has been a visiting professor at HANKEN School of Economics. His research focuses on digitalization, sustainability, and service innovation, emphasizing value co-creation within service ecosystems. Tronvoll earned a doctorate in Business Administration from Karlstad University, alongside degrees from the University of Oslo, University of Essex, and BI Norwegian School of Business.

Education:

• PhD in Business Administration (dr. ek.), Karlstad University
• MSc in Political Science (cand.polit), University of Oslo
• MA in Applied Statistics, University of Essex
• Bachelor of Business Administration, BI Norwegian School of Business

Research Interests:

Tronvoll explores digital transformation, service ecosystems, and sustainable business models. His work challenges traditional market concepts using social theories and employs mixed-methods research (qualitative interviews and quantitative surveys). Key themes include circular economy, service recovery, and institutional logics in resource integration.

Publications & Projects:

Tronvoll has over 60 publications in journals like Journal of Service Management and Marketing Theory, co-editing The Palgrave Handbook of Service Management. He leads projects such as CIRIS (Interregional Circularity in Scandinavia) and Smarter Greener Innovation (SGI) research groups.

Professional Roles:

• Former Director of the Master's program in Business Management at Inland Norway University
• Past Rector of Oslo School of Marketing
• Board member in Norwegian companies