Michael Haenlein

Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris. He holds a Ph.D. from WHU, Otto Beisheim School of Management, and a Habilitation from Pantheon-Sorbonne University. His research focuses on the impact of emerging technologies such as AI, social media, and video gaming on businesses and consumers. He has published over 50 articles and received the 2021 Jan-Benedict Steenkamp Award for long-term academic impact.

Haenlein serves on the editorial boards of journals like the Journal of Marketing and International Journal of Research in Marketing. He is actively involved in professional organizations, including the American Marketing Association (AMA) Academic Council and the European Marketing Academy (EMAC), where he chairs the Publications Committee. His work bridges academic research with industry applications, emphasizing digital transformation and strategic marketing.

Recent publications explore topics like metaverse retailing, AI-driven consumer insights, and influencer marketing strategies. He advises companies across sectors such as telecommunications and finance on leveraging technology for competitive advantage.