Michael Haenlein

Michael Haenlein is a Professor of Marketing at the University of Liverpool Management School and ESCP Business School, holding the Chair in Responsible Research in Marketing. He earned a Ph.D. from WHU, Otto Beisheim School of Management, and a Habilitation from Pantheon-Sorbonne University. His research focuses on the impact of emerging technologies like AI, social media, and video gaming on businesses and consumers. He has published over 50 academic articles and received the prestigious 2021 Jan-Benedict Steenkamp Award for long-term research impact.

Prof. Haenlein serves on editorial boards of leading journals including Journal of Marketing and International Journal of Research in Marketing. He currently chairs the Vice President of Publications at the European Marketing Academy (EMAC) and is part of the AMA Academic Council. His professional roles include advisory positions at Kozminski University and Trinity Business School.

Key research areas span influencer marketing effectiveness, AI-driven consumer research, and leveraging data from video game ecosystems. His work bridges academic rigor with practical implications for digital marketing strategies and business innovation.