Maximilian Beichert

Maximilian Beichert is an Assistant Professor at Bocconi University, where he conducts research at the intersection of quantitative marketing and information systems. Prior to this, he was a Postdoctoral Researcher at HEC Paris and earned his PhD from the University of Mannheim. His work focuses on influencer marketing, the creator economy, and social influence in digital environments.

His research interests include:

• Empirical Modeling of Marketing Phenomena
• Large-scale Field Experiments
• Creator Economy Dynamics
• Sales-driven Influencer Marketing
• Digital Marketing and Social Media Analytics

Beichert's publications appear in top-tier journals such as the Journal of Marketing and MIT Sloan Management Review. His recent work explores influencer ROI, value chains in the creator economy, and algorithmic selection models. Themes across his research include monetization strategies, gender equity, sustainability, and ethical considerations in digital influence. He frequently presents at leading business schools worldwide, including Columbia, INSEAD, and Copenhagen Business School.

His scientific awards include:

• 2025 Don Lehmann Award (AMA)
• 2024 AMA/MSI H. Paul Root Award
• Finalist, 2024 Shelby D. Hunt/Harold H. Maynard Award
• 2024 Best Dissertation Award (German Association for Direct Selling)
• 2024 Stiftung Marketing Award (University of Mannheim)
• Runner-Up, EMAC/Enginius Doctoral Dissertation Competition (2024)
• 2023 CDSB Doctoral Student Awards for Best Teacher and Best Paper (GESS, University of Mannheim)
• Best Student Paper Award, WISE 2022

Maximilian actively contributes to academic service as co-chair of the Creator Economy Retreat and the EMAC Creator Economy Special Interest Group. He is also a co-chair of the 'Digital Marketing, Social Media, and Online Platforms' track at the 2026 AMA Winter Academic Conference. He regularly reviews for scholarly journals. His research is supported by industry collaborations with organizations such as CreatorIQ and Typology, which have enabled large-scale field experiments using data from YouTube, Instagram, and TikTok. He has advised or collaborated with multiple researchers and is involved in projects examining influencer lifetime value, gender pay gaps, and ethical challenges like sharenting.

He is affiliated with the following institutions:

• PhD: University of Mannheim
• Postdoctoral Researcher: HEC Paris
• Current Faculty: Bocconi University