Maria Mikhailovna Smirnova

Dr. Maria Mikhailovna Smirnova is an Associate Professor at the Marketing Department of the Graduate School of Management, St. Petersburg State University. She also serves as a visiting professor at the University of Ljubljana and Aalto University, and holds editorial roles at journals like Russian Management Journal and Journal of Innovation Management. Her research focuses on relationship marketing, industrial marketing, innovation-oriented collaboration, and consumer behavior in the digital economy. She has published extensively in top-tier journals including Industrial Marketing Management and Journal of Business Research. Notable work includes studies on B2B collaboration dynamics, digital capability frameworks, and e-commerce adoption in emerging markets. She has received the Best Paper Award in Marketing Intelligence and Planning (2010) and actively contributes to editorial and professional committees in marketing academia. Professional memberships include AMA and EMAC, with roles such as EMAC Newsletter Editor and National Coordinator for Russia (2009–2011).