معرفی
Maximilian Beichert is an Assistant Professor in the Department of Marketing at Bocconi University. Previously, he was a Postdoctoral Researcher at HEC Paris and earned his PhD in Quantitative Marketing from the University of Mannheim. His research focuses on social influence in user-generated content networks, particularly sales-driven influencer marketing and its societal impact. He employs multi-method approaches combining empirical modeling and large-scale field experiments.
Research interests intersect quantitative marketing and information systems, with emphasis on the creator economy and digital marketing strategies. His work has been recognized with awards such as the 2024 AMA/MSI H. Paul Root Award and the Best Dissertation Award from the German Association for Direct Selling.
He actively contributes to academia through co-chair roles in conferences like the EMAC Creator Economy Special Interest Group and the 2026 AMA Winter Academic Conference. His research collaborations include industry partners such as CreatorIQ and UNHCR, leveraging real-world data from social media platforms.
- Grants/Awards: Multiple prestigious awards for his dissertation and research contributions.
- Conferences: Presented at institutions like Columbia Business School, HEC Paris, and TU Munich.
- Labs/Teams: Collaborates with industry partners on large-scale field experiments in influencer marketing.
