Adriana Krawczyk is a Senior Lecturer at the Amsterdam University of Applied Sciences, affiliated with the Amsterdam School of International Business (AMSIB) and CEDIS research group. Her work spans digital marketing, consumer behavior, and sustainability initiatives, particularly in food waste prevention. Key Research Areas: Brand trust, service recovery, multichannel retailing, and sustainable practices. Her recent publications focus on digital platforms, consumer intentions, and food loss mitigation. In 2021, she received a Best Paper Award for research on waste prevention. Collaborative projects highlight her engagement with interdisciplinary teams and operational challenges in retail. Scientific Awards: Best Paper Award (2021).
巫立宇 is a full Professor in the Department of Business Administration at National Chengchi University's College of Commerce in Taipei, Taiwan. With over two decades of academic career progression from Associate Professor (2008) to full Professor (2010-present), he has established himself as a leading scholar in business administration with particular expertise in sales, customer relationship management, international business, and strategic marketing. His research interests center on buyer-seller relationships, strategic orientations, innovation management, and resource-based perspectives in business contexts. Specializes in the dynamics of customer relationship management and strategic marketing Expert in international business operations and channel management Research focuses on asset specificity, trust, and commitment in business relationships Investigates the connections between perceived value, transaction costs, and customer behavior Professor Wu has published extensively in top-tier international journals including Journal of Business Research (with multiple publications), Industrial Marketing Management, Marketing Intelligence and Planning, and British Journal of Management. His research demonstrates a consistent focus on understanding business relationships from multiple theoretical perspectives including transaction cost economics, resource-based view, and dynamic capabilities theory. Scientific Recognition: Named among Global Top 2% Scientists by Stanford University Recognized as one of Asia's Top 100 Marketing Scholars (2017) Multiple National Science and Technology Council Research Awards Served as Associate Editor for Journal of Business Research (2007-2016) Professor Wu has demonstrated exceptional teaching performance, receiving numerous teaching excellence awards across multiple academic years. His commitment to both research excellence and quality education has made him a respected figure in Taiwan's business academia.
Dr Erin Chao Ling serves as a Senior Lecturer in Artificial Intelligence and the Future of Work at the University of Surrey, holding a joint appointment between the Surrey Institute for People-Centred Artificial Intelligence (PAI) and Surrey Hospitality and Tourism Management within the Faculty of Arts, Business and Social Sciences. Her work bridges AI technology with human-centered applications across hospitality, tourism, and workforce development sectors. Education: PhD in Tourism and Hospitality Management (2018-2021), University of Surrey MSc in Management (2016-2017), University of Bristol Dr Ling's research focuses on the societal implications of AI, particularly examining human-AI collaboration in digital marketing, AI skills development, service robot adoption, and generative AI's impact on work behavior. Her work emphasizes ethical considerations and responsible AI implementation to enhance human wellbeing. She has pioneered studies on AI assistants for travel, developing validated scales for measuring perceived intelligence in conversational agents. Her publication portfolio demonstrates consistent output in high-impact journals covering AI adoption drivers, human-robot interaction, and workforce transformation. Key trends include interdisciplinary work connecting computer vision with hospitality applications, ethical AI frameworks for international contexts, and consumer behavior analysis in AI-assisted service environments. Scientific Recognition: Best Paper Award in Hospitality Management at CHME 2022 Conference IFITT Journal Paper of the Year Award As an active supervisor, Dr Ling leads multiple PhD projects examining AI applications in aging populations, hotel revenue management, and tourism marketing. She provides consultancy to government bodies including the UK Foreign Commonwealth and Development Office on AI policy and ethical regulation. Her media presence includes features in The Guardian, FORTUNE, and Yahoo Finance, where she discusses AI's societal impacts. Dr Ling also contributes to policy discussions through All-Party Parliamentary Group meetings on Youth Affairs and AI. She directs research initiatives including the ESRC-funded 'GenAI for International College Students Mental Health & Wellbeing' project and leads the 'Advancing AI Agenda in Thailand' consultancy for the British Embassy Bangkok, establishing herself as a key bridge between academic research, industry implementation, and policy development in responsible AI adoption.
Howook Sean Chang is an Associate Professor at the Chaplin School of Hospitality & Tourism Management within Florida International University , specializing in hospitality management. His expertise includes Customer Experience Management , Green Operations , Optimal Pricing , Product & Service Development , and Service Innovation . With over a decade of teaching experience and industry roles spanning hotel front desk operations to casino analysis, Dr. Chang bridges practical and academic hospitality research. His work has appeared in top-tier journals like Cornell Hospitality Quarterly , and he has presented over 20 peer-reviewed conference papers. Research trends in Dr. Chang’s publications focus on sustainability in hospitality (e.g., green practices, energy conservation), service innovation (e.g., service recovery, loyalty programs), and consumer behavior (e.g., wine consumption, meal kits). His work often integrates technology (e.g., crowdsourcing platforms) and environmental psychology to address modern hospitality challenges.
Dr. Hanqun Song is a Senior Lecturer in the Department of Management and Marketing at the Essex Business School , University of Essex. With a PhD from Griffith University, their research bridges marketing theory with hospitality practice through empirical studies on authenticity, technology integration, and consumer behavior. Current teaching responsibilities include Operations and Supply Chain Management (BE488), Digital Marketing and Social Media (BE518), and Research Methods in Marketing (BE965) Research focuses on robotic service quality, consumer authenticity perception, and cultural branding in hospitality Supervises PhD students: Mohammed Abdulaziz A Alshiha and Humaira Farid Recent work applies media richness theory to GenAI chatbots and examines robot-human role dynamics in restaurant branding. Grants include a 2023 feasibility study on technology-driven consumer decision-making funded by Buyerdock Ltd and the British Academy.
Dr. Long Pham is an Associate Professor of Operations Management at Texas A&M University – Corpus Christi (since 2022). He holds a PhD in Management (Operations Management) from New Mexico State University (2011) and multiple advanced degrees, including an MBA in International Business (2003), a Master’s in Accountancy (2023), and certifications in Business Analytics. His research focuses on Mobile Commerce, E-Learning Service Quality, Supply Chain Management, and Technology Acceptance Models. He has published extensively in journals like European Journal of Operational Research and Decision Support Systems . His work explores topics such as mobile payment adoption, cryptocurrency investment behavior, and green cosmetics consumer trends. Education: PhD in Management (Operations Management), New Mexico State University, 2011 M.S. Applied Statistics, New Mexico State University, 2011 MBA, International Business, University of Thai Chamber of Commerce (Thailand), 2003 MBA, International Banking and Finance, Texas A&M – Corpus Christi, 2024 Master’s in Accountancy, Texas A&M – Corpus Christi, 2023 Bachelor’s in Commercial Banking and English, National Economics University & Hanoi University (Vietnam), 1998–1999 Research & Teaching: Dr. Pham teaches Operations Management, Supply Chain Management, and Business Analytics. His research bridges technology adoption, consumer behavior, and service quality in emerging markets. Recent studies include the impact of e-learning during the pandemic, determinants of mobile payment use in Thailand and Vietnam, and ethical perceptions in online retail. Awards/Grants: None explicitly mentioned in the text. Professional Experience: Prior to Texas A&M – Corpus Christi, he taught at National Economics University (Vietnam), Minot State University (US), and others. He has advised students across multiple universities but specific advisee names are not listed here.
Olivier Trendel is a Professor of Marketing at Grenoble Ecole de Management (GEM), France, specializing in consumer behavior and marketing research. His academic career integrates engineering principles with advanced marketing theory, focusing on experimental methodologies to address contemporary consumer challenges. His educational background includes: Ph.D. in Marketing, University Grenoble Alpes (2006) M.S. in Marketing, University of Washington (2000) Engineer degree, INPG-PAGORA (1997) Trendel's research centers on consumer persuasion mechanisms, misinformation combat strategies, service marketing innovations, and food-related cognitive processes. He pioneers investigations into automatic information processing through implicit cognition frameworks, examining how subconscious attitudes influence food choices, political consumer behavior, and service recovery. His work bridges theoretical marketing constructs with practical applications in health communication, political contexts, and digital service environments, emphasizing experimental validation of consumer responses. Analysis of his 2020-2025 publications reveals three dominant research trajectories: (1) Consumer animosity dynamics in political and health crises, (2) Service failure recovery through environmental structuring and robot anthropomorphism, and (3) Nutritional labeling efficacy and food categorization effects. His methodology consistently employs controlled experiments measuring implicit attitudes, with increasing focus on cross-cultural validation and digital service contexts. Key contributions include demonstrating how naming humanoid robots reduces uncanny valley effects and how structured service environments preemptively mitigate failure impacts. No information is available regarding academic advising roles or research grant funding.
Ana Daniela Ferreira Antunes de Sousa is a Full Researcher at ISCTE Business School, Lisbon, specializing in the Competitiveness, Innovation and Sustainability (CIS) research group. Her work spans multiple domains of consumer behavior, marketing, and brand management with a particular focus on luxury brands, digital marketing, and sustainable consumption. Dr. Sousa's research interests include: Consumer behavior in digital and physical environments Luxury and masstige branding strategies Brand authenticity, coolness, and consumer relationships Emerging technologies in marketing (NFTs, metaverse) Mindfulness and mental well-being in consumer contexts Tourism marketing and heritage branding Cryptocurrency adoption and digital finance Her recent publications demonstrate a strong focus on how digital transformation is reshaping consumer-brand relationships across multiple sectors. Dr. Sousa has examined how brand coolness affects NFT purchase intentions, explored the psychological benefits of second-hand luxury fashion, and investigated consumer attitudes toward metaverse tourism experiences. Her work often takes a generational perspective, with particular attention to Generation Z and young adults. Dr. Sousa collaborates extensively with researchers across multiple institutions, frequently co-authoring with Paula Rodrigues, Ana Borges, and Belém Barbosa. Her research appears in journals such as Journal of Consumer Behaviour, International Journal of Pharmaceutical and Healthcare Marketing, EuroMed Journal of Business, and Journal of Cultural Heritage Management.
Susan Myrden is a Professor of Marketing and the Dennis McConnell Professor of Business at the University of Maine – Maine Business School . Her teaching areas include Service Marketing and Sport Marketing. Ph.D., Saint Mary’s University (2013) M.B.A., University of North Carolina at Greensboro (2005) Dr. Myrden’s research spans Service Marketing , Sport Marketing , and Customer Loyalty , with a focus on digital health, workplace aggression, and employer branding. She explores how leadership strategies affect customer and employee relationships, and investigates behavioral health dynamics in sports contexts. Her recent publications analyze occupational health during crises, cultural drivers of health engagement , and digital transformation in sports leagues . Awards include the Faculty Mentor Impact Award (2024) and Carol B. Gilmore Memorial Service Award (2023) . Bangor Savings Bank/Lyndon Paul LoRusso Faculty Development Fund (2017) Faculty Research Fund – Summer Faculty Research Award (2017) Her work bridges marketing theory with public health and organizational behavior , emphasizing practical applications in both service industries and sports management.
Associate Professor BÜLENT DEMİRAĞ is affiliated with Gaziantep University , where he serves at the Oğuzeli Vocational School in the Property Protection and Security department. His academic career spans multiple institutions, including Hasan Kalyoncu University (PhD 2017-2019) and Anadolu University (Associate Degree 2013-2015). Doctorate : Business Administration, Hasan Kalyoncu University (2017-2019) Master's : International Trade and Marketing, Gaziantep University (2014-2017) Associate Degree : Law Justice, Anadolu University (2013-2015) Bachelor's : Business Administration, Akdeniz University (2004-2009) His research interests focus on Marketing, Consumer Behavior, and Product & Brand Management, with a particular emphasis on sustainable practices, neuromarketing, and digital consumer dynamics. He has published extensively on topics like brand hate, slow tourism, and green marketing. Demirağ's article trends reveal a strong focus on consumer psychology during crises (e.g., pandemic impacts), brand loyalty, and the intersection of technology with tourism. His work often applies behavioral theories like the Theory of Planned Behavior and integrates sustainability into marketing frameworks. Demirağ has taught courses such as Brand Management , Digital Marketing , and Social Security at Gaziantep University's vocational school. He has also supervised research projects on e-commerce, brand value, and customer behavior in hospitality and retail sectors.
Dr. Shwu-Min Horng is a Professor and current Chairman of the Department of Business Administration at National ChengChi University in Taipei, Taiwan. With a PhD in Industrial Engineering and Management from Arizona State University, he has built an academic career spanning over two decades at NCCU, progressing from Assistant Professor (2004-2012) to Associate Professor (2012-2020) before attaining full professorship in 2020. His administrative leadership includes serving as Department Chairman since 2023. Professor Horng's research specializes in operations management ecosystems, with core expertise in: Supply chain optimization and resilience Operations research applications in business contexts E-commerce consumer behavior and social commerce Systems simulation for decision-making Corporate governance and accounting quality His recent work examines emerging areas including metaverse business models, semiconductor supply chains amid US-China trade tensions, and sustainable urban energy systems. Analysis of his 15 most recent publications reveals strong interdisciplinary focus, with 47% addressing e-commerce/social media behavior, 33% examining corporate governance/accounting, and 20% focused on operations/supply chain optimization. Temporal trends show increasing attention to behavioral economics in digital environments and supply chain resilience strategies. Professor Horng has received multiple research honors including: Makalot Industry-Academic Collaboration Award (2024) Best PhD Thesis Advisor Award from Taiwan Management Association (2016) 20-Year Senior Excellent Teacher Award from NCCU (2023) He actively leads major research initiatives as Principal Investigator for National Science and Technology Council projects, including current longitudinal studies on US-China trade war impacts on semiconductor supply chains (2023-2026) and developing supply chain resilience frameworks (2021-2023). His research group focuses on operations analytics and digital business transformation.
Professor LEI-YU WU is a faculty member at the Department of Business Administration , National ChengChi University , with a research focus on International Business Management , Strategic Management , and Transaction Cost Theory . He has served as a Professor since 2008 and previously as an Associate Professor from 2002-2008. Education : Ph.D. in International Business, National ChengChi University (1997-2002) Research Interests include: Dynamic capabilities Asset-specific investments Customer loyalty strategies Innovation ecosystems Global logistics systems Publication Trends emphasize transaction cost analysis , buyer-seller relationships , and innovation in technology firms , with a focus on cross-strait business dynamics and digital transformation. Scientific Awards : Stanford's Top 2% Scientists (2021-2023) National Science and Technology Council Research Awards (2010-2023) Senior Excellent Teacher (30 years) Multiple Teaching Excellence Awards from College of Commerce 2017 Asia Marketing Journal Top 100 Marketer Grants and Projects : Continuously secured NSCTC grants for studies on customer loyalty, cross-border M&A, and high-tech venture performance. Served as Principal Investigator for 20+ projects since 2002.
Dongjun Rew is an Assistant Professor of Marketing in the School of Business at Colorado Mesa University. He teaches undergraduate and graduate-level courses including Principles of Marketing, Consumer Behavior, Digital Marketing, Marketing Research, and Marketing Strategy. His educational background includes: PhD in Business Administration (Marketing concentration) – The University of Texas Rio Grande Valley MS in Statistics – Washington State University MBA in Business Administration – Dankook University, S. Korea BS in Economics – Washington State University BBA in Business Administration – Dankook University, S. Korea Dr. Rew’s research focuses on consumer behavior in service contexts, using quantitative methods to explore relationships between satisfaction, attitude, repurchase intention, and loyalty. Key topics include brand loyalty in the sharing economy, service productivity and quality impact on customer satisfaction, and consumer decision-making processes through brain imaging analysis. His methodological expertise in statistics supports rigorous empirical research in marketing science. While no publications are listed in the provided text, his research trajectory suggests strong engagement with consumer psychology, service marketing, and data-driven behavioral analysis. He has not been mentioned to have received any scientific awards. Dr. Rew emphasizes interactive, two-way communication in teaching, aiming to build strong relationships with students and encourage them to expand their comfort zones. He is passionate about outdoor activities such as saltwater and freshwater fishing, hiking, and camping, often enjoying these with his family.
Dr. Jamie Hyodo is an Assistant Professor in the Department of Management & Organizational Studies at Western University. His research focuses on the intersection of social influence, moral affect, and consumer-brand relationships, particularly exploring how emotions and cognitions shape consumer behavior. He holds a PhD in Marketing (2016) from Pennsylvania State University, an MSc in Management (2011) from Queen’s University, and a HBA from Western University (2008). Key research areas include affect and emotion, prosocial behavior, morality, and persuasion. His work has been published in top journals such as Journal of Consumer Research and Journal of Service Research . Notable studies examine consumer responses to firm failures, the role of religion in consumption decisions, and the psychological impact of social recommendations. Dr. Hyodo teaches courses in marketing research and consumer behavior, emphasizing practical applications of behavioral insights. His recent research trends highlight attention economics, social media dynamics, and the ethical dimensions of consumer-brand interactions. No specific awards or grants are detailed in the provided materials.
Zsolt Ugray is an Associate Professor and Graduate Director in the Data Analytics and Information Systems Department at Utah State University's Jon M. Huntsman School of Business. He holds a Ph.D. in Management Science and Information Systems from the University of Texas at Austin and an M.S. in Electrical Engineering from the Technical University of Budapest. Dr. Ugray teaches undergraduate and graduate courses in analytics, MIS, and data modeling across multiple programs including MBA, MMIS, and MDATA, utilizing face-to-face, broadcast, and online formats. His research focuses on developing prescriptive analytics algorithms and examining the managerial implications of analytics adoption. Key areas include e-commerce, optimization heuristics, networks, and decision support systems. Dr. Ugray has published extensively in journals such as INFORMS Journal on Computing, Optimization Methods and Software, and Journal of Information Technology Cases and Applications. He has received numerous awards including the 2024 Outstanding Graduate Mentor of the Year, 2021 Faculty University Service Award, and multiple teaching excellence recognitions. As Graduate Director, he oversees academic programs, curriculum development, and student mentoring, while actively serving on university committees including Promotion and Tenure.
