Adriana Krawczyk

Adriana Krawczyk is a Senior Lecturer at the Amsterdam University of Applied Sciences, affiliated with the Amsterdam School of International Business (AMSIB) and CEDIS research group. Her work spans digital marketing, consumer behavior, and sustainability initiatives, particularly in food waste prevention.

• Key Research Areas: Brand trust, service recovery, multichannel retailing, and sustainable practices.

Her recent publications focus on digital platforms, consumer intentions, and food loss mitigation. In 2021, she received a Best Paper Award for research on waste prevention. Collaborative projects highlight her engagement with interdisciplinary teams and operational challenges in retail.

• Scientific Awards: Best Paper Award (2021).