معرفی
Professor LEI-YU WU is a faculty member at the Department of Business Administration, National ChengChi University, with a research focus on International Business Management, Strategic Management, and Transaction Cost Theory. He has served as a Professor since 2008 and previously as an Associate Professor from 2002-2008.
- Education: Ph.D. in International Business, National ChengChi University (1997-2002)
Research Interests include:
- Dynamic capabilities
- Asset-specific investments
- Customer loyalty strategies
- Innovation ecosystems
- Global logistics systems
Publication Trends emphasize transaction cost analysis, buyer-seller relationships, and innovation in technology firms, with a focus on cross-strait business dynamics and digital transformation.
Scientific Awards:
- Stanford's Top 2% Scientists (2021-2023)
- National Science and Technology Council Research Awards (2010-2023)
- Senior Excellent Teacher (30 years)
- Multiple Teaching Excellence Awards from College of Commerce
- 2017 Asia Marketing Journal Top 100 Marketer
Grants and Projects: Continuously secured NSCTC grants for studies on customer loyalty, cross-border M&A, and high-tech venture performance. Served as Principal Investigator for 20+ projects since 2002.
