جستجوی استاد راهنمای دانشگاهی

• Customer Experience Management
• Services Marketing
• Consumer Behavior
• +۷ مورد دیگر

Professor Jamie Carlson is a Professor of Marketing and Deputy Head of School - Research at the Newcastle Business School, University of Newcastle. His expertise lies at the intersection of marketing, consumer behavior, and technology, with a focus on how organizations can better engage customers in increasingly digital environments. He has held significant leadership roles including Assistant Dean Research and Engagement (2018-2020) and Head of Marketing Discipline (2017-2018). Professor Carlson's educational background includes: PhD (Management) from the University of Newcastle Bachelor of Business (Honours) from the University of Newcastle Bachelor of Business from the University of Newcastle Professor Carlson's research program focuses on customer experience management, particularly at the customer-technology interface. His work spans three core areas: understanding customer engagement with physical and virtual channels, examining service design and consumer behavior in service industries, and investigating consumer adoption of e-health services. He emphasizes how consumers actively shape their consumption journeys, seeking both individualized and communal brand experiences across touchpoints, and how technology both creates value and presents challenges for consumer well-being. An analysis of Professor Carlson's recent publications reveals a strong emphasis on digital transformation in marketing, with particular focus on omnichannel retailing, metaverse applications, social media engagement, and the psychological aspects of consumer behavior in digital environments. His work demonstrates increasing interdisciplinary collaboration, connecting marketing with information systems, psychology, and healthcare domains to address complex consumer behavior questions in our technology-driven world. Professor Carlson has received numerous prestigious awards for his scholarly contributions: 2025 Jay Lindquist Best Conference Paper Award at the Academy of Marketing Science World Marketing Congress 2023 Best paper in Digital and Social Media Marketing Track at Academy of Marketing Multiple Top Cited/Downloaded Article recognitions from International Journal of Information Management (2022) 2022 Best paper award in the Australasian Marketing Journal Multiple best paper awards at Academy of Marketing conferences (2014-2017) 2010 Vice-Chancellor's Citation for Outstanding Contribution to Student Learning As a principal supervisor for PhD, DBA, and Honours students, Professor Carlson has mentored numerous successful researchers who have gone on to academic positions at institutions worldwide including Maastricht University (Netherlands), Dortmund University (Germany), Macquarie University, UTS, and the University of Adelaide. His students have received faculty medals, best paper awards, and the prestigious Arizona State University Center for Service Leadership Research Scholarship. His supervision focuses on customer engagement in digital media, service experience management, relationship quality, emotional appeals in advertising, and drivers of group travel behavior. Professor Carlson's research is conducted through multinational and interdisciplinary collaborations aligned with the Australian government's 'Growth Through Innovation' agenda and the UN Sustainable Development Goals. His work connects marketing with information systems, psychology, and healthcare to develop frameworks for understanding e-service quality, online flow experiences, customer engagement, and value creation in digital environments.

Nadine Itaniمشاهده پروفایل

مدرس

• Sustainability in Aviation
• Efficiency and Performance Management
• Air Transport Economics
• +۴ مورد دیگر

Dr. Nadine Itani serves as Programme Leader and Lecturer in Air Transport Management at the University of Surrey, based within the Hospitality and Tourism Management department. She maintains active affiliations with the Institute for Sustainability, Surrey Institute for People-Centred Artificial Intelligence (PAI), and Centre for Competitiveness of the Visitor Economy, driving cross-disciplinary initiatives in sustainable transport systems. Her academic foundation includes: PhD in Air Transport Management (2015) MPhil in Transport Systems (2011) Master of Business Administration (2008) Dr. Itani's research program centers on aviation sustainability, transport economics, and business strategy, with recent work addressing environmental fee structures, electric aircraft adoption barriers, and service quality optimization. Her publications demonstrate rigorous methodological approaches including behavioral modeling, mediation analysis, and Kano model applications, consistently targeting high-impact journals in transportation and sustainability fields. Industry engagement through UN ICAO projects across the Middle East and Africa informs her practical focus on policy implementation and capacity building. Analysis of her publication trajectory reveals intensifying emphasis on environmental economics since 2020, with 75% of recent articles (2023-2024) examining decarbonization mechanisms like SAF surcharges and electric propulsion. Concurrently, her work maintains strong attention to passenger behavior metrics, particularly business traveler expectations and repurchase drivers, reflecting aviation's dual challenge of ecological transition and service excellence. Professional recognition includes: Recognised as a leading woman in aviation (2025) She also holds ICAO certification in Training Development and maintains memberships in the Royal Aeronautical Society, Women in Aviation - Middle East, and The Ninety-Nines International Organization of Women Pilots. As co-Programme Leader for the MSc in Air Transport Management, Dr. Itani directs curriculum development while teaching core modules in Aviation Finance and Market Analysis. Her industry partnerships with UN ICAO have generated substantial project funding for aviation policy development across 12 Middle Eastern and African nations, focusing on security-volatile markets and competitive strategy implementation. Media contributions to France 24, Alarabiya Business, and Sky News Arabia position her as a leading public commentator on aviation recovery and turbulence trends. She actively contributes to Surrey's research ecosystem through leadership roles in sustainability and AI-focused institutes, developing frameworks for people-centered technological integration in transport systems while advancing the Visitor Economy Competitiveness Centre's industry engagement initiatives.

Fahad Ibrahimمشاهده پروفایل

استادیار

• Consumer Research
• Digital Marketing
• Service Marketing
• +۷ مورد دیگر

Dr. Fahad Ibrahim is an Assistant Professor in the Department of Marketing at Birmingham Business School, University of Birmingham. He holds a PhD in Management from the University of Hull and has prior academic experience as a Lecturer at Swansea University and a Teaching Fellow at the University of Birmingham. He is a Fellow of the Higher Education Academy (FHEA) and actively contributes to research and teaching in marketing. Education: PhD in Management, University of Hull, 2019 MSc in Marketing Management, University of Hull, 2010 Bachelor of Business Administration (BBA), North South University, Bangladesh, 2009 His research focuses on consumer research, digital marketing, service marketing, strategic marketing, innovation, and big data & AI in marketing . He also explores topics in employee relations, occupational health and safety, and institutional theory as they relate to marketing practice. His methodological approach includes both quantitative and qualitative research methods. Dr. Ibrahim has published in top-tier journals such as the Journal of Travel Research , Journal of Business Research , and Technological Forecasting and Social Change . His recent work examines innovation in international firms, the impact of security threats on tourism, privacy in online health communities, and consumer behavior toward superfoods. His research demonstrates a consistent trend in understanding consumer and organizational behavior in digital and global contexts. Scientific Awards: Journal of Travel Research Charles R. Goeldner Article of Excellence Award, 2024 University Studentship Award, University of Hull He has successfully supervised a PhD student to completion and welcomes inquiries from prospective PhD students. He also serves as an ad hoc reviewer for several academic journals. His industry experience includes working as a Strategy Development Manager in advertising, with campaigns for major brands like Coca-Cola, Lafarge Holcim, and Chevron, including a global strategic campaign adopted in 64 countries. Dr. Ibrahim teaches courses such as Problem Solving and Strategic Marketing, Digital and Innovative Marketing, and Branding in the Digital Age. He is not associated with any specific lab or research center mentioned in the text, but his work is deeply integrated into the academic and industry-facing missions of the Birmingham Business School.

Doğa Istanbulluogluمشاهده پروفایل

مدرس

• Consumer Behaviour
• Online Consumer Behaviour
• Social Media Marketing
• +۱۱ مورد دیگر

Dr Doğa Istanbulluoglu is a Lecturer in the Department of Marketing at the Birmingham Business School, University of Birmingham . She holds a PhD in Marketing from the same institution and teaches undergraduate courses such as 'Research Methods'. She also serves as the EDI Representative for the Marketing Department and PGTA Coordinator for both Marketing and Strategy & International Business Departments. Education: Postgraduate Certificate in Academic Practice (Distinction), Centre for Learning and Academic Development, University of Birmingham (2017) PhD in Marketing, University of Birmingham (2014) MSc in Marketing (Merit), University of Birmingham (2008) BSc in Business Management (High Honour), Bilkent University, Turkey (2007) Her research focuses on online consumer behavior , particularly on social media platforms. She investigates negative consumer behaviors such as complaining, negative word-of-mouth, boycotts, and anti-consumption, as well as problematic technology use including smartphone addiction. Her work emphasizes post-purchase behaviors and the psychological and social dynamics behind consumer dissatisfaction and resistance. The recent articles show a strong trend in digital consumer behavior , with recurring themes in anti-consumption , fake online reviews , complaint handling , and technology overuse . Her research combines marketing theory with psychological and sociological insights, often using empirical methods to analyze consumer responses in digital environments. Dr Istanbulluoglu has published in leading journals such as European Journal of Marketing , Computers in Human Behavior , and Information Technology & People . Her work contributes to understanding ethical issues in digital marketing and strategies for effective online customer engagement and service recovery. She supervises postgraduate research and is involved in academic leadership through her PGTA and EDI roles. While no formal grants or doctoral students are listed, her collaborative publications suggest active research partnerships. She does not appear to lead a dedicated lab but contributes to interdisciplinary discussions on consumer ethics and digital behavior.

• Marketing
• Consumer Behavior
• Brand Relationships
• +۷ مورد دیگر

Marcel Paulssen is a Full Professor of Marketing at the Geneva School of Economics and Management (GSEM), University of Geneva, where he also serves as Director of the Institute of Management. He earned his Ph.D. from the Technische Universität Berlin and previously held positions as Assistant Professor at Humboldt University and as a visiting Fulbright Professor at the Ross School of Business, University of Michigan. His academic career is complemented by industry experience in strategic marketing at Daimler AG. Dr. Paulssen’s research sits at the intersection of psychology and marketing, with a focus on understanding consumer behavior, brand and customer relationships, product quality perceptions, and the measurement of customer experience. His work spans both B2B and B2C contexts, exploring constructs such as brand attachment, relational norms, and the impact of product defects on consumer loyalty. He employs empirical and quantitative methods, often collaborating with companies for data access. The trends in his recent publications reflect a sustained focus on product quality, customer satisfaction, and behavioral outcomes, particularly in durable goods and service recovery contexts. His research integrates psychological constructs like attachment theory and attribution into marketing frameworks, contributing to both theoretical and managerial insights. Scientific Awards: Runner-up, Science Price of the German Marketing Association for best marketing dissertation in German-speaking countries Best Paper Award, IMP Conference 2007 Credit Suisse Award for Best Teaching Best Teaching Award Executive MBA Shortlisted for Reimagine Education Award (Oscar of Higher Education) Dr. Paulssen is an active mentor and educator, having received multiple teaching excellence awards. He has supervised numerous research projects and collaborated extensively with scholars such as Rick Bagozzi, Giuseppe Catenazzo, and Raphael Roulet. His research has been supported by grants from Credit Suisse, Daimler, Volkswagen, EADS, the German Federal Ministry of Economics and Technology, and the Federal State of Berlin. He has been involved in founding two companies—www.factworks.com (research and analytics) and www.sofatutor.com (education technology)—through his collaboration with the Humboldt University incubator, reflecting his commitment to translating research into practical innovation.

Tom Chenمشاهده پروفایل

استاد

• Service Research
• Marketing Theory
• Value Co-creation
• +۷ مورد دیگر

Tom Chen is a Professor of Marketing and Director of Studies for MBA programmes at Kent Business School, University of Kent. He previously held an honorary position at the National Centre for Epidemiology and Population Health, Australian National University, until 2024. His research centers on service research, marketing theory, and co-creation strategies, with emphasis on disruptive service systems such as smart cities, digital health platforms, and mental health engagement. He co-founded the Co-creation in Service and Customer Engagement (CCIS-CE) Symposium and the Sharing Smart Cities Consortium. His recent publications show a strong trend in customer well-being, digital interactions, psychological ownership, and stakeholder engagement, published in top-tier journals like Journal of Service Management , European Journal of Marketing , and Journal of the Academy of Marketing Science . Australia’s Research Field Leader in Marketing 2020 Tom Chen serves as Associate Editor for the Journal of Services Marketing and Journal of Social Impact in Business Research , and is on the editorial boards of Journal of Service Theory and Practice and Service Industries Journal . He advises the EU Horizon Improva project on adolescent mental health platforms. While no direct grant information is listed, his leadership roles and advisory positions indicate active research funding and collaborative initiatives. He also contributes to academic governance through board membership with the American Marketing Association’s SERVSIG. He is involved in academic leadership through symposia and consortia, including the CCIS-CE Symposium and the Sharing Smart Cities Consortium, which foster transdisciplinary collaboration in service innovation and urban sustainability.

• Consumer Behavior
• Marketing Strategies
• Quantitative Modeling
• +۵ مورد دیگر

Dr. Prashanth Ravula is an Assistant Professor of Business Administration at Morgan State University, affiliated with the Earl G. Graves School of Business and Management. He holds a Ph.D. from the University of Wisconsin-Milwaukee (2018), an MSMR from the University of Texas at Arlington (2007), and an MBA from the University of Louisiana at Monroe (2006). Before joining Morgan State, he taught at New Jersey City University and the University of Wisconsin-Milwaukee. His industry experience spans marketing research, sales, and management consulting, enriching his academic contributions. Dr. Ravula’s research focuses on consumer behavior and marketing strategies, particularly leveraging quantitative models and Bayesian techniques to analyze Big Data. His work bridges theoretical frameworks with practical insights, addressing topics like sharing economy dynamics, online review effectiveness, and consumer decision-making in digital environments. Recent publications appear in prestigious journals such as the Journal of Retailing and International Journal of Research in Marketing . His research themes include the strategic use of social relationships in accommodation-sharing markets, gender influences in online reviews, and the impact of delivery performance on customer ratings. These studies reflect his expertise in marketing analytics, consumer psychology, and data-driven decision-making. Dr. Ravula has presented at conferences like the Society for Marketing Advances and the Marketing Science conference. His work addresses contemporary challenges in retail, e-commerce, and transportation economics, with implications for both academic and industry stakeholders.

Riccardo Rescinitiمشاهده پروفایل

استاد

• Marketing
• Brand Activism
• Consumer Behavior
• +۳ مورد دیگر

Riccardo Resciniti is a Full Professor at the University of Sannio, working within the Department of Law, Economics, Management and Quantitative Methods (DEMM). His academic position falls under the SECS-P/08 classification for Business Economics and Management. Based in De Simone Palace at the University, Professor Resciniti maintains an active research profile with over 180 publications spanning more than two decades. Professor Resciniti's research primarily focuses on contemporary marketing challenges, with particular expertise in brand activism, consumer behavior in cross-border contexts, and international business strategies. His recent work examines how brands engage in political and social issues, analyzing consumer perceptions of authenticity in activist branding. He has conducted significant research on cross-border acquisitions, investigating how psychic distance and corporate reputation affect consumer reactions to international mergers and acquisitions. His publication record shows a clear evolution from early work on e-commerce internationalization and biotechnology industry analysis toward more recent, high-impact research on brand activism. The 2022-2024 period has been particularly productive, with multiple publications examining the nuances of authentic brand activism and consumer responses to politically engaged brands. Professor Resciniti frequently collaborates with researchers including Antonella Cammarota, Vittoria Marino, and Michela Matarazzo, forming a productive research team that has generated numerous publications in marketing and business journals. His research methodology often combines quantitative experimental designs with qualitative text analysis, as evidenced by his Instagram comment analysis in recent brand activism studies. His work on cross-border acquisitions represents a significant contribution to understanding consumer behavior in international business contexts, particularly regarding how consumers react to foreign ownership of domestic brands. This research has practical implications for companies engaging in international expansion through acquisition strategies.

Prateek Bansalمشاهده پروفایل

استادیار

• Transportation Engineering
• Data Science
• Artificial Intelligence
• +۶ مورد دیگر

Dr. Prateek Bansal is a Presidential Young Assistant Professor at the National University of Singapore (NUS), leading the Behavioural Cognitive Science (BeCoS) lab. His research focuses on developing AI-driven methodologies to analyze mobility behavior and urban systems. He holds a PhD from Cornell University and has held fellowships at Imperial College London and visiting roles at multiple institutions. His expertise spans transportation engineering, econometrics, and causal inference. Dr. Bansal is an elected board member of the International Association of Travel Behaviour Research and serves on editorial boards of top journals like Transportation Research Part B . He has received prestigious awards including the Presidential Young Professorship (2021) and Leverhulme Trust Fellowship (2020). His lab investigates individual-level decision-making models and system-level urban planning frameworks. Education: PhD, Transportation Engineering (Cornell University, 2016-2019); MS, Transportation Engineering (UT Austin, 2013-2015); BTech, Civil Engineering (IIT Delhi, 2008-2013). Research interests include neurophysiological data modeling, activity-based urban systems, and causal inference for infrastructure planning. Notable contributions include studies on electric vehicle adoption, ride-sourcing demand estimation, and ethical decisions in autonomous systems. His work integrates machine learning with traditional transportation models to address contemporary challenges like urban congestion and sustainable mobility. Professional activities include organizing conferences, delivering keynotes (e.g., 2023 Summer School of Behavior Modeling), and advising on policy issues such as carsharing and road safety. The BeCoS lab collaborates globally, leveraging interdisciplinary approaches to advance transportation science.

Birgit Leisen Pollackمشاهده پروفایل

استاد

• Services Marketing
• Customer Satisfaction
• Green Marketing
• +۵ مورد دیگر

Birgit Leisen Pollack is a Professor of Marketing at the University of Wisconsin Oshkosh , specializing in services marketing, customer satisfaction, and green marketing. Her research explores the intersection of consumer emotions, sustainability, and brand loyalty, with a focus on behavioral intentions in service environments. Ph.D., New Mexico State University (1998) MS, New Mexico State University (1993) BA, Universitat Trier, Germany (1991) Her work emphasizes the psychological drivers of customer loyalty, particularly in sustainable services, and has developed frameworks linking service quality to repurchase intentions. Recent articles examine Gen Z's eco-conscious consumption patterns and the amplification of warm emotions through green service attributes. She is a co-author of foundational research on the Net Promoter Index and has contributed to marketing education through experiential learning studies. Her collaborations with scholars like Alexandrov and Lilly highlight interdisciplinary approaches to service marketing.

• Accounting
• Empirical Accounting Research
• Earnings Management
• +۷ مورد دیگر

Amy Sun is an Associate Professor in the Department of Accountancy & Taxation at the C. T. Bauer College of Business, University of Houston, where she has been a faculty member since 2013. Prior to joining the University of Houston, she served as an Assistant Professor of Accounting at the Smeal College of Business, Pennsylvania State University. Her research focuses on empirical issues in financial accounting and capital markets. Key areas include: Earnings management and its implications for market efficiency Audit quality and auditor liability Voluntary disclosure and information asymmetry Market reactions to mergers, repurchases, and earnings announcements Role of analyst forecasts and investor inattention Her publications appear in leading journals such as Journal of Accounting and Economics , Management Science , Journal of Finance , and Contemporary Accounting Research . Her recent work examines how legal frameworks affect audit behavior, how firms manage disclosures around securities offerings, and how investor attention shapes market responses. Her research consistently explores the interplay between accounting information, corporate behavior, and market outcomes, often using large-scale empirical datasets to test theoretical predictions from accounting and finance. Amy Sun earned her Ph.D. from Carnegie Mellon University, a top-tier program known for its rigorous training in empirical research methods in accounting and finance. She has collaborated extensively with co-authors, particularly H. Louis, on a wide range of topics in financial reporting and corporate decision-making. Her work contributes to both academic understanding and policy discussions around disclosure regulation and audit practices. She is actively engaged in the academic community through publications and research, though no information is available regarding advising, grants, or professional service. Her office is located in MH 390H, and she can be reached at xsun@bauer.uh.edu.

Jusuf Zekiriمشاهده پروفایل

استاد

• Marketing
• International Business
• Consumer Behavior
• +۴ مورد دیگر

Jusuf Zekiri is a full-time Professor at the Faculty of Business and Economics, South East European University (SEEU), with over two decades of experience in academia and research. His career spans roles such as Director of the E-Learning Center (2015-2020), Prodean at the Faculty of Business and Economics (2009-2010), and prior teaching positions in Macedonia, Egypt, and France. Education: Doctor of Business Administration (2007-2011), SMC University, Zug, Switzerland Doctor of Economic Sciences (2009-2011), Ss. Cyril and Methodius University, Skopje, Macedonia Master of International Trade and Foreign Languages (2002-2006), Ss. Cyril and Methodius & University of Rennes, France Professor of English Language and Literature (1990-1995), Al-Azhar University, Cairo, Egypt His research focuses on consumer behavior, digital marketing, blended learning, and entrepreneurial mindset, particularly in transition economies. He has explored topics like e-service quality, social media's role in purchasing decisions, and the impact of crises on education and entrepreneurship. His publications span journals such as the British Food Journal, Technological Forecasting and Social Change, and the International Journal of Emerging Markets. Recent work analyzes green food purchasing intentions in Türkiye, family business performance in the UAE, and digital transformation in Balkan enterprises. He collaborates with international researchers on cross-cultural studies in marketing and education. Scientific Awards: No specific awards mentioned in the text. As Director of the E-Learning Center, Zekiri contributed to digital education infrastructure at SEEU. He has advised on projects related to financial literacy, work-family conflict, and luxury brand purchasing in North Macedonia. Labs and Teams: No explicit details provided, but his leadership role in the E-Learning Center suggests involvement in digital learning innovation teams.

• Consumer Behavior
• Marketing Research
• Services Marketing
• +۳ مورد دیگر

George J. Siomkos is Professor of Marketing and Dean of the School of Business at Athens University of Economics & Business (AUEB). He also serves as Director of the MSc Program in Services Management (MSM) and Director of 'Agora' (Market Analysis & Consumer Behavior Laboratory). Previously, he has held significant leadership positions including Chairman of AUEB's Business Administration Department, Deputy Chair and Chair of the University of Macedonia's Business Administration Department, and Vice President of the University of Peloponnese's Management Committee. Athens University of Economics & Business (Current): Professor of Marketing, Dean of School of Business University of Macedonia: Former Chair of Business Administration Department University of Peloponnese: Former Vice President of Management Committee Dr. Siomkos holds an impressive academic background with a B.Sc. (cum laude) in Marketing and Management, M.B.A. in Finance, M.Sc. in Statistics & Operations Research, M.Phil. in Marketing, and Ph.D. in Marketing and Corporate Strategy, all from Stern School of Business, New York University. His research focuses on consumer behavior and analysis, marketing research, services marketing (particularly tourism, sports, media, and entertainment), strategic marketing and planning, brand management, and product-harm crisis management. He has authored 10 textbooks in marketing and published over 80 articles in prestigious journals including Journal of Retailing, European Journal of Marketing, and Journal of Consumer Behaviour. Analysis of his recent publications (2007-2010) reveals a strong emphasis on crisis management, particularly product-harm crises, with numerous studies examining consumer responses, recovery strategies, and competitive implications. Simultaneously, he maintains significant research in digital marketing environments, exploring online store atmospherics, layout, and consumer behavior in e-commerce contexts, particularly within the travel industry. Doctoral Consortium Fellow - American Marketing Association (1988) Multiple teaching excellence awards Citations exceeding 200 in international academic journals including Journal of Marketing and Journal of Marketing Research Professor Siomkos has extensive teaching experience across multiple institutions including Stern School of Business (NYU), Long Island University, ALBA, University of Piraeus, University of Macedonia, and Hellenic Open University. He has served on editorial boards of various scientific journals and as a member of organizing committees for international conferences. His laboratory 'Agora' focuses on market analysis and consumer behavior research, providing valuable insights into Greek and international markets.

• Business Administration
• International Business
• Marketing
• +۴ مورد دیگر

Jalal Ahamed is a Senior Lecturer in Business Administration at the School of Business, University of Skövde, Sweden. His work spans research, education, and international collaboration, with a focus on emerging markets and cross-cultural business dynamics. Research Themes : Financial anxiety, organizational resilience, digital transformation, consumer behavior in developing nations, and trust-commitment-export performance frameworks. Publications : Over 15 articles from 2013–2025 in journals like International Journal of Bank Marketing , Management International Review , and Journal of Family and Economic Issues , often using methodological approaches like fsQCA, QCA, and systematic reviews. Collaborations : Active partnerships with researchers in Bangladesh, Vietnam, India, Poland, and Latin America, emphasizing SME resilience and global trade ethics. Labs : Affiliated with the "Enterprises for the Future" research environment at the University of Skövde.

Gizem Atavمشاهده پروفایل

دانشیار

• Consumer Behavior
• Self-Regulation
• Motivation
• +۲ مورد دیگر

Gizem Atav is an Associate Professor of Marketing in the College of Business at James Madison University. Her research examines consumer decision-making processes with emphasis on self-regulation, motivation, and post-purchase behaviors. Research interests focus on how regulatory fit influences consumer responses to service failures, the psychology behind product preannouncements, and market orientation strategies. Recent work investigates emotional and behavioral reactions to product failures, including forgiveness versus retaliation tendencies and repurchase decisions. Publications demonstrate consistent exploration of motivational frameworks in consumer contexts. Articles analyze how goal framing affects strategy appeal and how uncertainty avoidance shapes decision-making biases under gain-loss scenarios.