معرفی
Marcel Paulssen is a Full Professor of Marketing at the Geneva School of Economics and Management (GSEM), University of Geneva, where he also serves as Director of the Institute of Management. He earned his Ph.D. from the Technische Universität Berlin and previously held positions as Assistant Professor at Humboldt University and as a visiting Fulbright Professor at the Ross School of Business, University of Michigan. His academic career is complemented by industry experience in strategic marketing at Daimler AG.
Dr. Paulssen’s research sits at the intersection of psychology and marketing, with a focus on understanding consumer behavior, brand and customer relationships, product quality perceptions, and the measurement of customer experience. His work spans both B2B and B2C contexts, exploring constructs such as brand attachment, relational norms, and the impact of product defects on consumer loyalty. He employs empirical and quantitative methods, often collaborating with companies for data access.
The trends in his recent publications reflect a sustained focus on product quality, customer satisfaction, and behavioral outcomes, particularly in durable goods and service recovery contexts. His research integrates psychological constructs like attachment theory and attribution into marketing frameworks, contributing to both theoretical and managerial insights.
Scientific Awards:
- Runner-up, Science Price of the German Marketing Association for best marketing dissertation in German-speaking countries
- Best Paper Award, IMP Conference 2007
- Credit Suisse Award for Best Teaching
- Best Teaching Award Executive MBA
- Shortlisted for Reimagine Education Award (Oscar of Higher Education)
Dr. Paulssen is an active mentor and educator, having received multiple teaching excellence awards. He has supervised numerous research projects and collaborated extensively with scholars such as Rick Bagozzi, Giuseppe Catenazzo, and Raphael Roulet. His research has been supported by grants from Credit Suisse, Daimler, Volkswagen, EADS, the German Federal Ministry of Economics and Technology, and the Federal State of Berlin.
He has been involved in founding two companies—www.factworks.com (research and analytics) and www.sofatutor.com (education technology)—through his collaboration with the Humboldt University incubator, reflecting his commitment to translating research into practical innovation.
