معرفی
Dr. Fahad Ibrahim is an Assistant Professor in the Department of Marketing at Birmingham Business School, University of Birmingham. He holds a PhD in Management from the University of Hull and has prior academic experience as a Lecturer at Swansea University and a Teaching Fellow at the University of Birmingham. He is a Fellow of the Higher Education Academy (FHEA) and actively contributes to research and teaching in marketing.
Education:
- PhD in Management, University of Hull, 2019
- MSc in Marketing Management, University of Hull, 2010
- Bachelor of Business Administration (BBA), North South University, Bangladesh, 2009
His research focuses on consumer research, digital marketing, service marketing, strategic marketing, innovation, and big data & AI in marketing. He also explores topics in employee relations, occupational health and safety, and institutional theory as they relate to marketing practice. His methodological approach includes both quantitative and qualitative research methods.
Dr. Ibrahim has published in top-tier journals such as the Journal of Travel Research, Journal of Business Research, and Technological Forecasting and Social Change. His recent work examines innovation in international firms, the impact of security threats on tourism, privacy in online health communities, and consumer behavior toward superfoods. His research demonstrates a consistent trend in understanding consumer and organizational behavior in digital and global contexts.
Scientific Awards:
- Journal of Travel Research Charles R. Goeldner Article of Excellence Award, 2024
- University Studentship Award, University of Hull
He has successfully supervised a PhD student to completion and welcomes inquiries from prospective PhD students. He also serves as an ad hoc reviewer for several academic journals. His industry experience includes working as a Strategy Development Manager in advertising, with campaigns for major brands like Coca-Cola, Lafarge Holcim, and Chevron, including a global strategic campaign adopted in 64 countries.
Dr. Ibrahim teaches courses such as Problem Solving and Strategic Marketing, Digital and Innovative Marketing, and Branding in the Digital Age. He is not associated with any specific lab or research center mentioned in the text, but his work is deeply integrated into the academic and industry-facing missions of the Birmingham Business School.
