معرفی
Dr Sheena Leek is a Senior Lecturer in Marketing at the Department of Marketing, Birmingham Business School, University of Birmingham. She also serves as the Business School Director of PG Research Programmes, highlighting her leadership in postgraduate research. She joined the university in September 2004 from Cardiff University.
Educational Background:
- PhD, University of Birmingham
- MSc in Applied Psychology, Cranfield University
- BSc (Hons) Combined Studies (Biology and Psychology), University of Leicester
Her research focuses on business-to-business marketing—particularly the role of information technology, social capital, and branding in business relationships—and consumer behaviour, including consumer confusion in high-tech industries, healthy eating, convenience, and front-of-pack food labelling. She explores how marketing practices influence public health and consumer decision-making.
Her recent publications (2017–2024) demonstrate a strong trend in combining marketing with social and public health issues, especially around food consumption, digital engagement, and responsible marketing. She frequently collaborates with scholars like Isabelle Szmigin and Emma Surman, contributing to journals such as the Journal of Strategic Marketing, European Journal of Marketing, and Journal of Marketing Management.
Scientific Contributions and Engagement:
- Active participant in the Academy of Marketing and Macromarketing Conferences
- Research presented on student eating habits, digital distractions, and food labelling
- Focus on policy-relevant interventions using models like the Intervention Ladder
She teaches the undergraduate Business to Business Marketing elective and the postgraduate Research Methods module for MSc Marketing. While no advisees or awards are listed, her leadership role and consistent publication record indicate a significant contribution to research and education. Her work suggests involvement in interdisciplinary teams focused on health, sustainability, and consumer well-being.
حوزههای پژوهشی
