Jusuf Zekiri

Jusuf Zekiri is a full-time Professor at the Faculty of Business and Economics, South East European University (SEEU), with over two decades of experience in academia and research. His career spans roles such as Director of the E-Learning Center (2015-2020), Prodean at the Faculty of Business and Economics (2009-2010), and prior teaching positions in Macedonia, Egypt, and France.

• Education:
  • Doctor of Business Administration (2007-2011), SMC University, Zug, Switzerland
  • Doctor of Economic Sciences (2009-2011), Ss. Cyril and Methodius University, Skopje, Macedonia
  • Master of International Trade and Foreign Languages (2002-2006), Ss. Cyril and Methodius & University of Rennes, France
  • Professor of English Language and Literature (1990-1995), Al-Azhar University, Cairo, Egypt

His research focuses on consumer behavior, digital marketing, blended learning, and entrepreneurial mindset, particularly in transition economies. He has explored topics like e-service quality, social media's role in purchasing decisions, and the impact of crises on education and entrepreneurship. His publications span journals such as the British Food Journal, Technological Forecasting and Social Change, and the International Journal of Emerging Markets.

Recent work analyzes green food purchasing intentions in Türkiye, family business performance in the UAE, and digital transformation in Balkan enterprises. He collaborates with international researchers on cross-cultural studies in marketing and education.

Scientific Awards: No specific awards mentioned in the text.

As Director of the E-Learning Center, Zekiri contributed to digital education infrastructure at SEEU. He has advised on projects related to financial literacy, work-family conflict, and luxury brand purchasing in North Macedonia.

Labs and Teams: No explicit details provided, but his leadership role in the E-Learning Center suggests involvement in digital learning innovation teams.