جست‌وجوی استاد و پژوهشگر

Andreas Fürstمشاهده پروفایل

استاد

• Marketing
• Customer Relationship Management
• Sales Management
• +۳ مورد دیگر

Prof. Dr. Andreas Fürst is Professor and holds the Chair of Business Administration, especially Marketing at the Friedrich-Alexander University Erlangen-Nuremberg (FAU) within the Department of Business, Economics, and Social Sciences. He has established himself as a leading researcher in marketing with a focus on customer relationship management, sales strategies, and business-to-business contexts. His educational background includes business administration studies at multiple prestigious institutions: University of Erlangen-Nuremberg University of Eichstätt-Ingolstadt University of California at Los Angeles (USA) Udayana University of Denpasar (Indonesia) Prof. Fürst's research primarily centers on customer relationship management, sales and product management, business-to-business marketing, and international marketing. His work emphasizes understanding customer behavior, value creation mechanisms, and effective multichannel management strategies. He has made significant contributions to the understanding of how organizations can create superior customer value through strategic marketing approaches and channel optimization. His publication record shows a clear evolution toward contemporary marketing challenges including digital transformation, AI in service recovery, product complexity effects, and marketing in new ventures. His research consistently bridges theoretical frameworks with practical applications, particularly in business-to-business contexts and international markets, demonstrating how marketing activities impact organizational success across different channels and customer segments. As President of the German Marketing Excellence Network since 2010, Prof. Fürst has extended his influence beyond academia into the broader marketing community, fostering connections between research and practice.

Martina Steul-Fischerمشاهده پروفایل

استاد

• Insurance Marketing
• Consumer Behavior
• Financial Services Marketing
• +۳ مورد دیگر

Prof. Dr. Martina Steul-Fischer holds the Chair of Business Administration, with a specialized focus on Insurance Marketing, at Friedrich-Alexander University Erlangen-Nuremberg (FAU). She is affiliated with the Institute of Marketing and the FACT Institute, and serves as founding director of the Experimental Lab for Business Insights Nuremberg (ELAN). Additionally, she acts as the women's representative for both the Business, Economics and Social Sciences Department and the Faculty of Law and Economics. She is a board member of Forum V, the North Bavarian Institute for Insurance Science and Economics at FAU, and participates in the 'Consumption and Behavior' research group. Prof. Steul-Fischer earned her doctorate from Goethe University Frankfurt and completed her habilitation at the University of Wuppertal. Her academic journey includes teaching and research stays at the European Business School, Université Lumière Lyon II in France, and the University of Maryland in the USA. She serves on the Editorial Review Board of 'Marketing ZFP – Journal of Research and Management' and co-edits the Gabler series 'Consumption and Behavior.' Her research primarily focuses on financial services marketing and consumer behavior within the insurance sector. She investigates how digital transformation affects customer experience management, examines consumer decision-making processes across different devices, and explores psychological factors influencing health risk perception. Her work bridges theoretical insights with practical applications, often collaborating with industry partners to address real-world challenges in insurance marketing. Analysis of her recent publications reveals a strong emphasis on omnichannel behavior, device effects on customer decisions, referral programs, and health-related insurance products. Her research employs diverse methodologies including experimental designs, systematic literature reviews, and clickstream data analysis, demonstrating methodological versatility in addressing complex consumer behavior questions. Prof. Steul-Fischer is actively involved in multiple interdisciplinary research focuses at FAU, particularly in Customer Insights, Health, and sustainability-related research. Her contributions to these areas reflect her commitment to addressing contemporary challenges at the intersection of marketing theory and insurance industry practice.

Yinan Yuمشاهده پروفایل

دانشیار

• Digital Platforms
• User-Generated Content
• Multi-Channel Management
• +۳ مورد دیگر

Yinan Yu is an Associate Professor of Management Information Systems at the University of Oklahoma's Price College of Business. She holds a Ph.D. in Innovation and Information Management from The University of Hong Kong and a Master of Management Science and Engineering from Tsinghua University. Her research focuses on digital platforms, user-generated content, multi-channel management, and the economics of AI. She has published in top journals like MIS Quarterly and Production and Operations Management. Before joining OU, she worked at the University of Memphis and McGill University. Her research explores how peer feedback, social interactions, and platform policies impact user behavior on digital platforms. Recent studies include examining review systems' design, the effects of video streaming on traditional media, and the causal impact of monetary rewards on content generation. Yu's work bridges business analytics with platform economics, offering insights for optimizing digital ecosystems. Her articles span topics like online review dynamics, multi-channel marketing strategies, and AI-driven content analysis. Notable studies include analyzing restaurant review platforms and the interplay between traditional and social media advertising. Yu’s contributions address challenges in platform governance and user engagement, with applications across industries such as retail, media, and entertainment. Yu has no listed scientific awards but has an extensive publication record. She advises on digital strategies, multi-channel management, and data-driven decision-making. Her work is often cited in discussions about platform economics and user behavior modeling.

Brian Rutherfordمشاهده پروفایل

استاد

• Sales Management
• Marketing Strategies
• Organizational Behavior
• +۶ مورد دیگر

Brian Rutherford is a Professor of Marketing and Professional Sales at the Coles College of Business, Kennesaw State University. His research focuses on sales management, buyer-seller relationships, employee burnout, and international sales dynamics. He has published extensively on topics such as salesforce burnout, job satisfaction, cross-cultural selling, and crisis-driven market adaptations. Dr. Rutherford’s work examines how disruptions (like the pandemic) impact sales strategies, buyer behaviors, and workforce welfare. He explores themes such as emotional labor in retail environments, multi-faceted job satisfaction among salespeople, and the design of retail spaces. His research also addresses global market challenges, including post-disruptive sales interactions and industrial buyer-seller exchanges. Key trends in his recent articles include analyzing burnout mitigation strategies for road warriors, optimizing salesforce go-to-market strategies, and measuring the impact of disruptions on international sales processes. His work bridges theoretical frameworks with practical insights for sales management and organizational effectiveness.

• Sustainable Tourism
• Community-Based Tourism Development
• Platform-Mediated Tourism
• +۵ مورد دیگر

Ping Kattiyapornpong is a Senior Lecturer in Marketing at the School of Business, University of Wollongong (Australia), within the Faculty of Business and Law. She holds a PhD in Marketing from Thammasat University and has been a faculty member since 2010. Her research focuses on sustainable tourism, community-based tourism development, and the role of technology in tourism and marketing. Key interests include platform-mediated entrepreneurship, tourism resilience, and work-integrated learning. Education: B.A. in Business Administration (Marketing) from the University of Bradford, M.B.A. in International Marketing from the University of Technology Sydney, and a PhD in Marketing from Thammasat University’s International Program. Research interests span tourist behavior, tourism marketing, services marketing, and international marketing. Recent work emphasizes digital platforms’ impact on micro-entrepreneurship and sustainable practices in hospitality. She has secured multiple internal grants from the University of Wollongong, including funding for studies on tourism recovery marketing and work-integrated learning frameworks in Thai universities. Her publications (75+ outputs) explore topics like omnichannel marketing dynamics, social media’s role in tourism, and food safety perceptions. Current PhD supervision topics include social media influencers’ impact on sustainable consumption and ethical leadership behavior. Completed supervisees have focused on micro-entrepreneur-bank relationships and multichannel service quality. Languages: Fluent in English and Thai for academic peer review. Availability for supervision in Tourism Marketing and International Marketing.

Arunima Chhikaraمشاهده پروفایل

استادیار

• Information Systems
• Operations Management
• Supply Chain Management
• +۳ مورد دیگر

Arunima Chhikara is an Assistant Professor in the Analytics, Information, and Operations academic area at the University of Kansas School of Business. Her research bridges Information Systems and Operations Management, focusing on social impact of technologies, retail operations, and educational technology. Her educational background includes: Ph.D. in Business Administration (Information Systems and Operations Management) from the University of Florida M.S. in Integrated Manufacturing Systems Engineering (with minors in Industrial Engineering and Business Administration) from North Carolina State University Dr. Chhikara employs experimental methods, applied econometrics, game theory, and optimization to investigate technology's societal impact, retail dynamics, and educational settings. Her work addresses supply chain challenges and human-algorithmic decision biases through interdisciplinary approaches. Her 2020-2022 publications demonstrate a focus on multi-channel retail strategies and social learning networks. These studies combine theoretical modeling with experimental validation to solve real-world problems in pricing, channel operations, and inventory liquidation within complex business ecosystems. No scientific awards were found in the provided information. Dr. Chhikara received the Networks, Electronic Commerce, and Telecommunications (NET) Institute Summer Research Grant in 2019. The source material contains no information about student advising or grant administration beyond this award. She contributes to the Analytics, Information, and Operations (AIO) research group at KU School of Business, leveraging her industry experience to connect academic research with practical supply chain applications across manufacturing, automotive, and retail sectors.

Rishika Rishikaمشاهده پروفایل

دانشیار

• Social Media Analytics
• Multichannel Retailing
• Consumer Behavior
• +۲ مورد دیگر

Dr. Rishika Rishika is an Associate Professor of Marketing in the Department of Business Management at North Carolina State University's Poole College of Management, where she also serves as Director of the Master of Management Program in Marketing Analytics. She holds a PhD in Business Administration (Marketing) from the University of California, Irvine, and an MA in Economics from the Delhi School of Economics. Her research focuses on econometric modeling of consumer and firm decision-making in areas including: Social media and digital media analytics Multi-channel retail strategies Food marketing and consumer nutrition choices Loyalty program effectiveness Her work has been published in top-tier journals including Management Science, Journal of Marketing, and Harvard Business Review. Dr. Rishika's research has examined how reward programs influence long-term consumption patterns, the competitive effects of nutrition labeling, and strategies for leveraging social media content. She regularly contributes insights on customer experience personalization through digital technologies.

• Marketing Science
• Customer Experience Management
• Sustainability-Oriented Innovation
• +۳ مورد دیگر

Professor Emma Macdonald is a Visiting Professor at the Cranfield School of Management, Cranfield University. Her academic background includes a doctorate from the University of New South Wales and a Master's from the University of South Australia, where she also serves as an Adjunct at the Ehrenberg Bass Institute for Marketing Science. Prior to academia, she worked in telecommunications and market research. Education : PhD, University of New South Wales; M.Bus (Research), University of South Australia Affiliations : Adjunct faculty at Ehrenberg Bass Institute; former role at London Business School Her research focuses on customer value, real-time customer insight, and sustainability-oriented innovation. Notable contributions include tools for customer value analysis and frameworks for partnership-driven sustainability innovation. Key projects include Knowledge Transfer Partnership initiatives with InnovateUK and ESRC-recognized work on real-time experience tracking with MESH. Publications span journals like Journal of Marketing , Journal of Retailing , and Harvard Business Review . Her work addresses organizational logics in innovation, customer experience orientation, and the role of social identity in nudging consumer behavior. Grants and collaborations include UK Government-funded projects and industry partnerships with Nestlé, PPG Industries, and Turkish Airlines. She advises on leveraging customer insights for strategic business outcomes.

Yi Zhuمشاهده پروفایل

استاد

• Industrial Organization
• Quantitative Marketing
• Advertising
• +۷ مورد دیگر

Yi Zhu is a Professor of Marketing and holder of the Margaret J. Holden and Dorothy A. Werlich Endowed Professor at the Carlson School of Management, University of Minnesota . His work bridges Industrial Organization , Quantitative Marketing , and Chinese Economy with a focus on digital advertising, platform economics, and consumer search behavior. Education PhD in Business Administration, University of Southern California (2013) MA in Economics, University of British Columbia (2004) MA in Management, Shanghai Academy of Social Sciences (2002) BE in Industry Engineering, Shanghai University of Electric Power (1998) His research applies Industrial Organization to Marketing , examining online auctions , advertising mechanisms , media slant , and Chinese economic dynamics . Recently, he has explored two-sided platforms and surge pricing effects on consumer complaints. Publications span Marketing Science , Management Science , and Journal of Marketing Research , with work highlighted in Harvard Business Review and Forbes . His advertising research includes auction design, TV-to-online search interactions, and budget-constrained advertiser behavior. Scientific Awards Winner of John D.C. Little Award (2015) Winner of Don Morrison Long Term Impact Award (2023) 3M Nontenured Faculty Grant (2013-2016) Marketing Science Institute (MSI) Scholar (2022, 2023) Holds the Carlson School Outstanding Teaching Award (2022) and serves as Associate Editor for Marketing Science . Teaching includes Marketing Analytics for MBAs and Marketing Strategy for undergraduates, with consistently high instructor ratings. Referees for top journals like Management Science and Information Systems Research .

Xuanming Suمشاهده پروفایل

استاد

• Decision Processes
• Omnichannel Retail Operations
• Strategic Consumer Behavior
• +۳ مورد دیگر

Xuanming Su is the Murrel J. Ades Professor of Operations, Information and Decisions at the Wharton School, University of Pennsylvania. His research focuses on decision processes, omnichannel retail operations, strategic consumer behavior, and supply chain management with behavioral economics perspectives. Key research areas include game theory, bounded rationality, intertemporal pricing, and healthcare operations optimization Teaches OIDD2900 (Decision Processes) and OIDD9400 (Operations Mgmt) His work spans theoretical and applied domains, from modeling consumer stockpiling behavior to optimizing omnichannel retail strategies. Recent research examines social comparison effects in service operations and self-order technologies in multi-channel environments. Scientific awards include: Best Paper Award (Management Science, 2020 & Finalist 2019) NSF CAREER Award (2008-2013) MSOM Young Scholar Prize (2014) Wickham Skinner Early Career Award (2008) A specialist in strategic pricing and consumer behavior modeling, Prof. Su has published extensively in top journals while maintaining active research collaborations in operations management and behavioral economics domains.

Maged Aliمشاهده پروفایل

دانشیار

• Big Data
• Data Analytics
• Marketing
• +۵ مورد دیگر

Dr Maged Ali is a Reader in Management and Marketing at the Essex Business School, University of Essex. His research focuses on leveraging big data technologies to provide insights for decision makers across various domains including finance, marketing, environment, social science, and law. His work emphasizes visual representation of data to enhance decision-making processes. Dr Ali's primary research interests center around Big Data Technologies and Methodologies, with a specific focus on applying these techniques to poverty alleviation and Sustainable Development Goals in Sudan. His current project utilizes Big Data methods to detect regional migration patterns, their causes, and to alert decision makers to potential population displacements. His research spans multiple disciplines, connecting data science with real-world social challenges. Analysis of Dr Ali's 15 most recent publications reveals a strong focus on big data applications across diverse contexts. His work consistently bridges technical data analysis with practical applications in social, political, and business contexts. Key trends include social media analysis during crises (particularly during the COVID-19 pandemic), cross-cultural studies of technology adoption, and the application of big data to public policy challenges. His research demonstrates an interdisciplinary approach that connects information systems with social sciences, public policy, and business management. Dr Ali currently supervises two PhD students: Nour Khalaf Lafee Alhammad in Management and Penphatsorn Suwannapornkul in Management Studies. He has previously supervised four successful PhD candidates whose research covered topics including consumer technology use, social media analysis during the pandemic, marketing data science, and consumer behavior. His grant portfolio includes significant funding from Microsoft, Innovate UK, and the Academy of Medical Sciences for projects related to AI, big data analytics, and climate change adaptation. Dr Ali teaches Marketing and Innovation (BE562) at the University of Essex. His research has attracted multiple grants including a 2025 project with Footprint Digital Ltd developing AI models for search traffic forecasting, a 2024 Academy of Medical Sciences project on climate change adaptation, and multiple Innovate UK Knowledge Transfer Partnerships focusing on AI applications in screening services and media analysis.

Ting Chiمشاهده پروفایل

استاد

• Sustainability and Sustainable Development
• Circular Fashion and Circular Economy
• Strategic Marketing and Supply Chain Management
• +۷ مورد دیگر

Professor Ting Chi is a faculty member and Department Chair of Apparel, Merchandising, Design & Textiles at Washington State University (WSU), within the College of Agricultural, Human, and Natural Resource Sciences. She holds a PhD from the University of North Carolina at Greensboro and has extensive expertise in sustainability, strategic marketing, and global supply chain management. Her research focuses on circular fashion, consumer environmentalism, and the integration of technology in retail. Education: PhD in Consumer, Apparel and Retail Studies, University of North Carolina at Greensboro MS in Textile Engineering, Dong Hua University BS in Knitting and Clothing & Business Administration, China Textile University Research Interests: Professor Chi’s work emphasizes sustainable development, circular economy principles, and consumer behavior in fashion. She investigates topics such as second-hand apparel markets, eco-friendly materials, and the impact of digital platforms on retail. Her studies often combine quantitative analysis with real-world applications, addressing both environmental and economic dimensions of the industry. Awards: She has received numerous accolades, including the 2022 Excellent Service Award, 2020 President’s Leadership Award, and the Mid-Career Excellence Award from the International Textile and Apparel Association. Her contributions to teaching and academic advising have also been recognized repeatedly. Grants & Collaborations: As PI or Co-PI, she has secured funding from USDA, Walmart Foundation, and Cotton Inc., focusing on sustainable agriculture, biodegradable materials, and fashion industry innovation. Her grants emphasize cross-disciplinary approaches to solving environmental challenges in textiles. Labs & Teams: Her research often involves collaborations with industry partners and interdisciplinary teams, exploring topics like life cycle assessment (LCA) of materials and consumer-driven sustainability initiatives. She mentors graduate students in applying empirical methods to real-world retail and supply chain problems.

• Service Marketing
• Consumer Vulnerability
• Service Failure and Recovery
• +۳ مورد دیگر

Associate Professor Nichola Robertson holds a position in the Department of Marketing at Deakin Business School, part of the Faculty of Business and Law at Deakin University. She specializes in Service Marketing, with a focus on consumer vulnerability, service failure recovery, and transformative service systems. Her research has been published in journals like the Journal of Service Research and European Journal of Marketing . Robertson earned a PhD from Deakin University, along with a Master of Business and Bachelor of Business from Victoria University of Technology. She has received multiple awards for teaching and research excellence, including the Deakin Vice-Chancellor’s Award for Outstanding Contributions to Learning (2018) and the Literati Network Highly Commended Paper Award (2013). Her research explores consumer vulnerability in healthcare (e.g., IVF services), self-service technologies, and frontline employee well-being. She currently serves on the editorial boards of the Journal of Services Marketing and Journal of Service Theory and Practice . Robertson supervises doctoral candidates in areas like consumer activism, service ambidexterity, and health professional recovery performance. Her grants include studies on consumer decision-making in telecommunications and IVF service experiences.

Courtney Chrimesمشاهده پروفایل

مدرس

• Digital Fashion Marketing
• Metaverse Retail
• Customer Experience Analysis
• +۵ مورد دیگر

Courtney Chrimes is a Lecturer in Digital Fashion Marketing at The University of Manchester, Department of Fashion Business Technology. She holds an External Examiner role for the BA (Hons) Fashion Promotion and Communication Programme at Buckinghamshire New University (2021-2026). Her academic background includes a Bachelor of Science in Fashion Buying and Merchandising from The University of Manchester (2017) and a PhD focused on product page design impacts on clothing fit appraisal (2021). Her research interests span digital fashion marketing innovations, metaverse retail experiences, sustainable supply chain practices, and consumer behavior analysis. Notable areas include blockchain applications in circular economies, body shape impacts on garment fit satisfaction, and AI-driven marketing strategies. She actively contributes to the UN Sustainable Development Goals related to responsible consumption and production. Dr. Chrimes has published 12 peer-reviewed articles and chapters, with recent focus on metaverse retailing (2025), AI-generated advertising (2024), and blockchain transparency (2023). She received four awards, including the 2024 Teaching Excellence Award for inclusive pedagogy and 2019 recognition for research excellence. Her advisory work includes supervising PhD research on digital fashion marketing and collaborating with industry partners on omnichannel strategies. Current projects explore immersive technologies in fashion retail and digital tools for sustainable product development.

• Electronic Commerce
• Digital Markets
• Economics of Information Systems
• +۳ مورد دیگر

Hila Etzion is an Assistant Professor in the Department of Business Information Technology at the Ross School of Business, University of Michigan. She holds a PhD (2005) and MS (2003) from the William E. Simon School of Business at the University of Rochester, and a BS (1999) from Technion - Israel Institute of Technology. Her research focuses on electronic commerce and digital markets, applying game theory to model optimal strategies for online sellers. Key areas include analyzing auction mechanisms, multi-channel pricing strategies, and the impact of online reviews on consumer behavior. Her work has been published in top journals like MIS Quarterly and Production and Operations Management. Dr. Etzion teaches courses on decision support systems, data programming, and data-driven management. Her research explores strategic adjustments for firms facing network effects and competitive market dynamics in digital environments.