Andreas Fürst

Prof. Dr. Andreas Fürst is Professor and holds the Chair of Business Administration, especially Marketing at the Friedrich-Alexander University Erlangen-Nuremberg (FAU) within the Department of Business, Economics, and Social Sciences. He has established himself as a leading researcher in marketing with a focus on customer relationship management, sales strategies, and business-to-business contexts.

His educational background includes business administration studies at multiple prestigious institutions:

• University of Erlangen-Nuremberg
• University of Eichstätt-Ingolstadt
• University of California at Los Angeles (USA)
• Udayana University of Denpasar (Indonesia)

Prof. Fürst's research primarily centers on customer relationship management, sales and product management, business-to-business marketing, and international marketing. His work emphasizes understanding customer behavior, value creation mechanisms, and effective multichannel management strategies. He has made significant contributions to the understanding of how organizations can create superior customer value through strategic marketing approaches and channel optimization.

His publication record shows a clear evolution toward contemporary marketing challenges including digital transformation, AI in service recovery, product complexity effects, and marketing in new ventures. His research consistently bridges theoretical frameworks with practical applications, particularly in business-to-business contexts and international markets, demonstrating how marketing activities impact organizational success across different channels and customer segments.

As President of the German Marketing Excellence Network since 2010, Prof. Fürst has extended his influence beyond academia into the broader marketing community, fostering connections between research and practice.