Michael Jungbluth

Michael Jungbluth is a Professor at the Business School of Technische Hochschule Ingolstadt. He focuses on the application of Artificial Intelligence to enhance customer experience and lifetime value, particularly through cognitive AI technologies in customer interactions.

Education:

• Doctorate in Business Administration from the Chair of Sales and Marketing at the Catholic University Eichstätt-Ingolstadt (2005-2010)
• Studies in Business Administration, Computer Science, and Statistics at the Catholic University Eichstätt-Ingolstadt and Corvinus University Budapest (2000-2005)

Research Interests center on AI-driven customer relationship management, data commercialization, and the transformation potential of AI in retail and consumer goods sectors. His work explores learning systems, problem-solving algorithms, and decision-making frameworks in AI.

Professional Affiliations:

• Senior Management Pre- and Post-Sales roles at SAS Institute GmbH (2012-2021)
• Analytical CRM and data commercialization at Bertelsmann SE & Co. KGaA (2010-2012)

Contact:
Phone: +49 841 9348-3543
Email: Michael.Jungbluth@thi.de
Room: K302